Against All Odds: An Insider’s Look at the 2020 Sturgis Motorcycle Rally

When news broke in early August that hundreds of thousands of bikers were heading to the 80th annual Sturgis Motorcycle Rally, living rooms across the nation lit up with theories of what this event would look like amidst the COVID-19 pandemic.

Journalists from every imaginable outlet flocked to the area, pointing their cameras at biker destinations across the Black Hills in order to send a snapshot and a story to viewers at home. But truly portraying this event required more coverage than these outlets could muster.
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Is Sturgis Canceled?

In a world where questions loom large, the answer to the question “Is Sturgis canceled?” is crystal clear. Put simply, NO.

The Sturgis Motorcycle Rally is NOT canceled, and it would never have been canceled even if City of Sturgis had voted to not participate in it on June 15, 2020.

According to a press release, the reason for this lies in the fact that no one owns the Sturgis Motorcycle Rally.
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Remembering Charlie Brechtel

A simple handshake in 2004 was all it took to bring biker bluesman Charlie Brechtel into the lives of countless Sturgis Buffalo Chip fans. Now, nearly two decades later, a tragic accident was all it took for him to be taken away. On April 25, 2020, Charlie Brechtel was killed in a motorcycle accident near his home in Copperopolis, CA, leaving the Buffalo Chip family and the greater motorcycle community suffering an unimaginable loss.
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Highlights from Motor Bike Expo

Even if you’ve been a motorcycle enthusiast your entire life, there are things you’ve never seen and may not see again. Attending the annual Motor Bike Expo in Verona, Italy will open your eyes to aspects of the industry you never knew existed. This incredible show’s ability to surprise and please you is why more than 175,000 enthusiasts flock to the event every January. MBE shows the world brand new bikes from major manufacturers, historic motorcycles, dangerous stunts, world-class builders, daring racers and brings together international industry figures. If you haven’t been there to witness it yourself, here’s photographic proof you should have been.
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Courts Rule Sturgis Trademarks Are Not Owned By Sturgis Motorcycle Rally Incorporated

Who owns the rights to “Sturgis”? After more than a decade of battling, there is finally a firm answer to this question—we all own it because it is in the public domain. This means that any business planning to use the words “Sturgis,” “Sturgis Rally & Races” or “Sturgis Motorcycle Rally” may do so without any fear of getting themselves into legal hot water.
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Remembering Jessi Combs

The entire automotive world had the air let out of our tires and our hearts run over early this morning with news that Jessi Combs had died. She was known in part as the “Fastest Woman on Four Wheels” for her 398 mph land speed record in the North American Eagle Supersonic Speed Challenger. It was a crash during her attempt to beat this record in a 52,000 horsepower, jet-powered car that resulted in her untimely departure from this earth on August 27, 2019.
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Hooligans Battle it Out at War of the Twins II Indoor Flat Track Races

Twin City flat track fans flocked to the Rose Lee Warner Coliseum in Minneapolis to witness the second episode of Indoor Flat Track racing’s “War of the Twins” on March 22. Three hours of competitive handlebar bashing and bumping kept the audience on the edge of their seats as dozens of racers fought for the lead on the tight concrete oval. Relive the non-stop action or see what you missed by checking out some of the standout moments from the event.
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Scratching Your Winter Motorcycle Itch at the Donnie Smith Show

It’s been a long, cold winter for much of America, and nobody is affected more by the brutal snow and temps than motorcyclists. Luckily there’s a great way to wipe away those winter blues and get excited about riding again. The Donnie Smith Bike and Car Show is a massive collection of some of the coolest custom builds, antique restos, eye-popping paint jobs and off-the-wall fabrications you’ll find in one place. It also hosts a huge parts extravaganza for anyone wanting to customize their ride or find a replacement takeoff. After two days cruising the floor talking bikes with the Twin Cities crowd, here’s some of our highlights.
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No Fun at Mama Tried and Flat Out Friday

The Mama Tried Custom Motorcycle Show in Milwaukee, WI has earned a reputation as an impressive collection of diverse custom motorcycles mixed with an atmosphere of fun-loving moto junkies. On top of that, they kick off the weekend with an indoor flat track race called Flat Out Friday that pulls some of the fastest on the track. That sounded like an experience we couldn’t pass up, so we hitched a ride with the Go Fast Don’t Die crew to take you inside the event that goes down right in Harley-Davidson’s own backyard.
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Cool Bikes and Cool Kids from The One Motorcycle Show

The One Motorcycle Show in Portland, OR celebrated its 10-year anniversary this year, and the entire motorcycle industry showed up to commemorate the occasion. Motorcycle enthusiasts and curious Portlandites braved the snowy weather for three days to see one of the most impressive collections of custom motorcycles available to the West Coast scene. Here’s a breakdown of the show..
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