Ride & Event Schedule

In case of unforeseen events, this schedule may change. A complete schedule outlining the day’s specific entertainment and activities at the start site and the Sturgis Buffalo Chip will be included in your souvenir gift pack at registration.

EVENTS AND REGISTRATION AT SPEARFISH CITY PARK
SOUTH CANYON ST. SPEARFISH, SD

1:00 p.m.– Registration begins

1:15 p.m.– Celebrities arrive

1:20 p.m. – Rusty Wallace and Rod Woodruff welcomes all to the event

2:00 p.m. – Live Auction Begins

3:00 p.m. – Group Photo

3:10 p.m. – Ladies and Gentlemen, Start Your Engines

3:15 p.m. – Ride Departs

RIDE AUCTION

3:00 p.m. – Rusty has teamed up with the NASCAR Foundation to offer some of the coolest auction items ever presented. Bid to win a one-of-a-kind race memorabilia and a custom motorcycle!

THE RIDE

Join Rusty and friends for a beautiful ride through the Hills on a route he has personally selected. This winding ride defines beauty as you are escorted alongside NASCAR celebrities from Spearfish through scenic Spearfish Canyon, Historic Deadwood and Boulder Canyon to the gates of the Sturgis Buffalo Chip.

Ride Route coming soon!

THE RECEPTION

Your VIP treatment continues at the Buffalo Chip’s where registered riders will enjoy a private and exclusive concert from Williams and Ree, complimentary meal, cash bar, an autograph signing with Rusty and other celebs and the most interesting company you’ll find in Sturgis!

CONCERT

Cap off your ride experience with live music in the amphitheater! See Travis Tritt, Aaron Lewis and the Stateliners, and Williams and Ree live on the Wolfman Jack Stage. All registered riders receive free access to the evening concert.