by Mary Panerio | Sep 1, 2020
When news broke in early August that hundreds of thousands of bikers were heading to the 80th annual Sturgis Motorcycle Rally, living rooms across the nation lit up with theories of what this event would look like amidst the COVID-19 pandemic.
Journalists from every imaginable outlet flocked to the area, pointing their cameras at biker destinations across the Black Hills in order to send a snapshot and a story to viewers at home. But truly portraying this event required more coverage than these outlets could muster.
by Mary Panerio | Jul 30, 2020
For Mai Richards, becoming the face of the Sturgis Buffalo Chip® for 2020 meant traveling down a road with some unexpected twists and turns. After entering the Buffalo Chip Poster Model Search Presented by Bud Light Seltzer in March, COVID-19 virtually caused the contest’s gears to grind to a halt. It’s safe to say no one was completely certain how things would shake out, including this first-time contestant. But when the model search was able to fire back up in June, Mai was poised and ready to show she had the beauty, brains and personality to stand out from the other 14 worthy finalists and earn the title.
by Mary Panerio | Jun 25, 2020
COVID-19 might have stopped you from crossing paths with many beautiful women in the Black Hills this spring, but rest assured, these ladies are coming out of hiding. Over the past few months, dozens of gorgeous women have been competing to become the face of the Best Party Anywhere® in the 2020 Buffalo Chip Poster Model Search presented by Bud Light Seltzer. Thousands of you have already voted for your favorite sexy selfies from the semifinalists, and a few hundred of you were there to see KSKY announce the finalists in person at the semi-finals rounds. But now you’ve got a chance to see these women in the flesh.
by 5 5 | Jun 11, 2020
In a world where questions loom large, the answer to the question “Is Sturgis canceled?” is crystal clear. Put simply, NO.
The Sturgis Motorcycle Rally is NOT canceled, and it would never have been canceled even if City of Sturgis had voted to not participate in it on June 15, 2020.
According to a Sturgis.com press release, the reason for this lies in the fact that no one owns the Sturgis Motorcycle Rally.
by Mary Panerio | May 21, 2020
If you ride a motorcycle, you already know that taking risks can be pretty rewarding. For experienced riders, you’re probably also familiar with many ways to lessen that risk and keep yourself safer on the road. Right now riders heading to South Dakota’s Black Hills for the 80th annual Sturgis Motorcycle Rally are wondering how to mitigate risk and do Sturgis in the midst of the COVID-19 pandemic.
