Sturgis Buffalo Chip

– 2025 –

August 1st – 10th

Buffalo Chip’s Mission:

Create the Best Party Anywhere®

Through our passion and the excellence of our services, we will bring some of the planet’s nicest people together to forge lifelong friendships and lasting memories in a safe and inviting atmosphere of freedom. We will provide the world’s best entertainment and be recognized as the premiere destination for and leader in hospitality to the motorcycle enthusiast.

Vote for Miss Chip 2025

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CAMP ZERO 2025

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News and Updates

Sturgis Rider® News Blog

Meet the 2025 Sturgis Buffalo Chip® Poster Model Finalists

The heat is on, and the competition is stacked. With 24 gorgeous contestants still in the running, the 2025 Buffalo Chip Poster Model Search is bursting at the seams! A record number of ladies brought sizzle to the semi-finals, and now these smokin’ hopefuls are strutting closer to the ultimate prize. One of these women will win over $19,000 in cash and goodies, not to mention the honor of becoming the face of the Sturgis Buffalo Chip in 2025, thanks to Twisted Tea, Bella Tan, Cassio’s Tattoo Gallery, Deadwood Tobacco Company, Lloyd’z Garage, Pepsi, Silverado Franklin, Sturgis Harley-Davidson and XROCK. It's all coming to a head during the finals on Saturday, May 3 at Robbinsdale Lounge in Rapid City, but you don't have to wait. Meet the finalists now!
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1982 to Today: The Buffalo Chip’s History Through Posters

It would’ve been hard to predict what the Sturgis Buffalo Chip® would be like today had you asked the first bikers who rolled through the gates in 1982. Back then the original By Bikers, For Bikers® event looked a bit more like a three-day keg party in a pasture, with a handful of bands and a few hundred friends.

The early days of the Best Party Anywhere® may have been small by today’s standards, but those who attended knew they had stumbled upon something special.
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6 Ways Anyone Can Get on Stage at the Sturgis Buffalo Chip®

It doesn’t matter if you’re the next Hendrix, can burp your ABCs or are simply riding a streak of luck. There’s a way for anyone to get on stage at the Sturgis Buffalo Chip. If you’d like to walk in the very footsteps of some of the most legendary names in music and spend a moment in the spotlight make sure you check out these five simple ways that can land you a spot on the Chip stage.
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