Sturgis Buffalo Chip’s Legends Ride ® raises $54,000 for BH Special Olympics, Sturgis Motorcycle Museum & Hall of Fame

By Mike Kilmer

Annual Sturgis Buffalo Chip’s Legends Ride during the Sturgis Rally sells out for fourth consecutive year

DEADWOOD/STURGIS, S.D. (8-26-2011) – The charitable impact of the annual Sturgis Buffalo Chip’s Legends Ride continues to be felt long after the roar of the 2011 Sturgis Rally has subsided. Legends Ride organizers announced that nearly than $54,000 was raised in 2011 for local charities.

The Sturgis Buffalo Chip’s Legends Ride, which kicks off the Sturgis Rally on a ride from Historic Deadwood to the Sturgis Buffalo Chip Campground. Now in its fourth year, the Legends Ride has raised $204,920 for charity; $53,850 of which came in 2011. This year’s Legends Ride beneficiaries are the Sturgis Motorcycle Museum & Hall of Fame and the Black Hills Special Olympics.

The 55-mile escorted ride takes place on the official Monday start of Rally Week. Riders were treated to a Deadwood-style red-carpet experience prior to the ride at Deadwood’s Silverado-Franklin Gaming Complex and Deadwood Tobacco Co. After the ride, they received gift bags at a special reception at the Legendary Buffalo Chip, which included concerts by Buckcherry and Def Leppard. The Legends Ride reception at the Sturgis Buffalo Chip was highlighted by the sale of the Michael Prugh-designed, Western Dakota Technical Institute-built, Buffalo Chip Challenge Harley, which sold to Joe Sterling of Ten Sleep, Wyo.

“Big” Kenny Alphin (Big and Rich) and “Survivor” television series graduates Rupert Boneham and Holly Hoffman, a South Dakota native, joined the Legends Ride to support the cause. Custom bike building icons Arlen Ness and Donnie Smith stopped by for a cameo appearance. The Deadwood and Sturgis Police Departments, as well as the Meade County Sheriff’s Department, assisted with an escort to the Chip.

This was the fourth consecutive sell-out for the Legends Ride. Riders are encouraged to purchase their tickets early for the fifth annual Ride; information and tickets can be found at

See photographer Michael Lichter’s GROUP PHOTO in front of the Franklin Hotel at the start of the Legends Ride.

For media inquiries and to register contact:
Lee Harstad, Deadwood Chamber of Commerce
(605) 578-1876
[email protected]

For event and sponsorship information contact:
Lon Nordbye, Sturgis Buffalo Chip
(605) 347-9000
[email protected]