If you've ever been at the Sturgis Buffalo Chip and heard a voice ring out across the roaring crowd with, “You’re at the Legendary Buffaloooo Chiiiiiiiiiiiiiip,” then you've been personally introduced to a legend. That voice—equal parts grit, charm, and mischief—belonged to Hank Rotten Jr., the main stage emcee whose unmistakable presence helped define the Chip experience for more than three decades.
Every year the Sturgis Buffalo Chip® explodes with the kind of moments you can’t script. It’s the photographers who lock those memories in place and give us a way to hold onto them long after the Rally ends. These creatives see things the rest of us might miss. They catch what sparks those authentic moments and the energy that is the Sturgis Buffalo Chip Rally.
What follows are 150 moments, 25 chosen from each Buffalo Chip photographer, to encapsulate what the 2025 rally is about through their lens.
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Securing bands for The Best Party Anywhere® is no easy feat.
It often takes the entire year before all the variables fall into place.
But the process always starts by listening to requests from fans like you.
Planning is currently underway, and lots of you have been asking about bands and listing ones you’d ride across the country naked in a blizzard to see perform.
The following is a list of 25 bands that fans like you have put on the Chip’s radar. Are these the bands you’d go nuts to see join the Sturgis Buffalo Chip lineup?
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Attending any party at the Sturgis Buffalo Chip allows you to leave boredom, normality and anything resembling an average Tuesday in your rearview. But with 2025 being the historic 85th year of the Sturgis Motorcycle Rally, a lot more than that was left. Headless skeletons, body-less mannequins, crazy costumes and some peculiar toys were among the hundreds of items to make their way into the Chip’s lost and found. With each item left behind, the Chip proved it’s a place to let loose, get weird and make memories…even if you misplace a few along the way.
Check out the 2025 Buffalo Chip Lost & Found below and see for yourself.
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Bold, beautiful, kind, funny and full of fire–Denaye Austad caught the judges’ attention during the preliminaries of the 2025 Sturgis Buffalo Chip Poster Model Search. And her charisma, confidence and charm helped her take the top spot amongst a record number of highly qualified finalists. You’ll have plenty of chances to meet Denaye and grab a signed poster at the Chip during the 2025 rally. But no need to wait—click through for an exclusive look at her shoot with photographer Aaron Packard and hear more from Denaye in her own words.
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The heat is on, and the competition is stacked. With 24 gorgeous contestants still in the running, the 2025 Buffalo Chip Poster Model Search is bursting at the seams! A record number of ladies brought sizzle to the semi-finals, and now these smokin’ hopefuls are strutting closer to the ultimate prize. One of these women will win over $19,000 in cash and goodies, not to mention the honor of becoming the face of the Sturgis Buffalo Chip in 2025, thanks to Twisted Tea, Bella Tan, Cassio’s Tattoo Gallery, Deadwood Tobacco Company, Lloyd’z Garage, Pepsi, Silverado Franklin, Sturgis Harley-Davidson and XROCK. It's all coming to a head during the finals on Saturday, May 3 at Robbinsdale Lounge in Rapid City, but you don't have to wait. Meet the finalists now!
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It’s that time of year again where the sound of jingle bells and holiday songs are ringing through the air just about everywhere you go. While there’s nothing wrong with cranking up some traditional tunes, those of you looking to rock will find this ready-made playlist filled with choice jams perfect for getting you rockin’ out in the holiday spirit. Vary up your listening this holiday season by checking out this list of holiday songs that’ll rock your stockings off from your friends at The Best Party Anywhere – The Legendary Sturgis Buffalo Chip.
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Take a ride through the unforgettable moments of the 2024 Sturgis Buffalo Chip® Rally as seen through the lenses of the Sturgis Buffalo Chip’s very talented media team.
These nine photographers captured the heart and soul of this year’s rally, preserving the memories that leave you with a heavy dose of nostalgia.
Ready to relive the epic moments you may have missed or want to relive again?
It’s easy to lose yourself in the throes of the two-week party at the Sturgis Buffalo Chip®. But as inhibitions melt away in the roar of motorcycles and music, what’s left behind is anything but ordinary.
As spirits let loose in 2024, so did more tangible parts of attendees’ selves and surroundings. Some lost their tents. A few lost inflatable friends. One guy even lost his prosthetic leg.
These bizarre remnants prove that losing your mind at the Best Party Anywhere® means you could lose a piece of yourself in a truly unexpected way.
Buffalo Chip staffers have worked tirelessly to collect and document hundreds of items left behind during the Sturgis Motorcycle Rally. Now it’s your turn to chip in.
Check out the 2024 Buffalo Chip Lost & Found for yourself and see if you can help the Chip solve some mysteries and reunite people with what’s rightfully theirs.
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They say good things come to those who wait. For Vanessa Roscamp, three years of dedication and personal transformation was what it took for her to win the title of Buffalo Chip Poster Model. For those of you who have been following along with her journey, as well as the rest of the fantastic finalists, your wait is over, too. The photos have arrived!
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