It doesn’t matter if you’re the next Hendrix, can burp your ABCs or are simply riding a streak of luck. There’s a way for anyone to get on stage at the Sturgis Buffalo Chip. If you’d like to walk in the very footsteps of some of the most legendary names in music and spend a moment in the spotlight make sure you check out these five simple ways that can land you a spot on the Chip stage.
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Buffalo Chip Through the Decades: A Photo Journey
Come along for the ride through the Buffalo Chip’s 45 years with photos that capture the heart, soul, and debauchery.
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Custom Show Guide – The Top 15 Custom Bike Shows To Attend In 2026
Don’t ever listen to the naysayers, custom culture is alive and well. In fact, it’s looking perty dang solid.
Aftermarket parts companies are turning out amazing new custom parts, OEMs are dipping their toes into the custom scene through sponsorships and collabs, and skillful motorcycle builders keep coming out of the woodwork to join the legendary builders still turning out amazing machines. Life is good, and nowhere is the state of the scene more evident than in the custom motorcycle shows that thousands of builders and spectators flock to each year.
Here are 15 custom motorcycle shows you need to see in 2025…
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Sweet Home Sturgis Buffalo Chip – Lynyrd Skynyrd Returns Home to the Stage Built for Them
Find out why Lynyrd Skynyrd is responsible for the existence of the stage that put the Sturgis Rally on the map and paved the way for decades of legendary rock bands to perform on it.
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Inside the Miss Buffalo Chip Contest with Two-Time Winner Gabriela
If you’ve ever been to the Chip during rally week, you’ve most certainly heard the roar of the crowd in front of Wolfman Jack Stage when the Miss Buffalo Chip contest kicks off. The women who step on stage bring the confidence and charisma to put themselves out there and compete to be crowned Miss Buffalo Chip. It’s wild, unforgettable and one of the most iconic events at The Best Party Anywhere®.
We caught up with one lovely lady who’s taken home the crown not just once, but twice, to get her take on what it’s really like behind the scenes, how she gets ready for showtime and why this contest is way more than just a bikini and a runway.
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The Legendary Voice of the Legendary Buffalo Chip: A Tribute to Hank Rotten Jr.
If you've ever been at the Sturgis Buffalo Chip and heard a voice ring out across the roaring crowd with, “You’re at the Legendary Buffaloooo Chiiiiiiiiiiiiiip,” then you've been personally introduced to a legend. That voice—equal parts grit, charm, and mischief—belonged to Hank Rotten Jr., the main stage emcee whose unmistakable presence helped define the Chip experience for more than three decades.
Busted Wide Open: Sturgis Photos That’ll Make You Wish Rally Never Ended
Every year the Sturgis Buffalo Chip® explodes with the kind of moments you can’t script. It’s the photographers who lock those memories in place and give us a way to hold onto them long after the Rally ends. These creatives see things the rest of us might miss. They catch what sparks those authentic moments and the energy that is the Sturgis Buffalo Chip Rally.
What follows are 150 moments, 25 chosen from each Buffalo Chip photographer, to encapsulate what the 2025 rally is about through their lens.
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35 Bands That Could Rock the Sturgis Buffalo Chip’s Motorcycle and Music Festival
Securing bands for The Best Party Anywhere® is no easy feat.
It often takes the entire year before all the variables fall into place.
But the process always starts by listening to requests from fans like you.
Planning is currently underway, and lots of you have been asking about bands and listing ones you’d ride across the country naked in a blizzard to see perform.
The following is a list of 25 bands that fans like you have put on the Chip’s radar. Are these the bands you’d go nuts to see join the Sturgis Buffalo Chip lineup?
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Leaving It All Behind: The 2025 Sturgis Buffalo Chip® Lost & Found
Attending any party at the Sturgis Buffalo Chip allows you to leave boredom, normality and anything resembling an average Tuesday in your rearview. But with 2025 being the historic 85th year of the Sturgis Motorcycle Rally, a lot more than that was left. Headless skeletons, body-less mannequins, crazy costumes and some peculiar toys were among the hundreds of items to make their way into the Chip’s lost and found. With each item left behind, the Chip proved it’s a place to let loose, get weird and make memories…even if you misplace a few along the way.
Check out the 2025 Buffalo Chip Lost & Found below and see for yourself.
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Meet 2025 Poster Model Denaye
Bold, beautiful, kind, funny and full of fire–Denaye Austad caught the judges’ attention during the preliminaries of the 2025 Sturgis Buffalo Chip Poster Model Search. And her charisma, confidence and charm helped her take the top spot amongst a record number of highly qualified finalists. You’ll have plenty of chances to meet Denaye and grab a signed poster at the Chip during the 2025 rally. But no need to wait—click through for an exclusive look at her shoot with photographer Aaron Packard and hear more from Denaye in her own words.
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