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Something Potent is Brewing at the Buffalo Chip

Woody and Daymon have been slaving away in HAZMAT suits in an old RV down by the Wolfman Jack Stage, and the result is a concoction you might want to get your hands on or give to your old lady. Without further ado, we give you The Big Woody.
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8 Innovations to Give You a More Comfortable Ride

When you’re out for a ride, the rumble of the road, the sun on your face and the wind in your hair can be your best friends. They can also be your worst enemies—causing aching bones, tingling hands, frozen fingers and feelings you might describe as “not so fresh.” If you want to spend more time riding and less time complaining once you arrive at your destination, check out this list of parts and riding gear from some serious innovators in comfort.
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How to Add 50 Horse to Your Stock American V-Twin in an Afternoon

The world of custom motorcycling is truly infinite, and the number of ways you could modify your sled’s appearance and performance is limitless. Unfortunately, not all of us have the time, skills or resources to morph our motorcycle into a high-performance work of art. However, there are plenty of modifications that don’t require a million dollars and a degree in motorcycle technology to make. A bolt-on turbo system is one of those upgrades.
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22 Poster Model Finalists Bare It All

Representing the Best Party Anywhere™ as the Buffalo Chip Poster Model is a prestigious job any year. But for Black Hills beauties looking to get the most exposure, there’s no opportunity bigger or better than holding this position during the historic 75th anniversary of the Sturgis Rally. Women have been coming out of the woodwork to participate in the 2015 Buffalo Chip Poster Model Search, presented by KSKY and Budweiser, and the contest is now in its final days.
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Donnie Smith Bike Show Highlights

Whether it’s checking out the newest accessories, looking for ideas or shopping for the parts to put it all together, the Donnie Smith Bike Show is the place to get it done. Here you’ll see pro bikes up against garage builds and even some ambitious high school teams. Everyone is looking to pit their winter projects up against the best.
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32 Ridiculous Responses to the Justin Bieber April Fools Joke

On April 1, 2015, news that Justin Bieber would be performing on Aug. 10 during the world’s largest motorcycle and music festival for the 75th Sturgis Rally shocked the motorcycling world for a moment— a long, uncomfortable moment. Then, about five hours later, and to the seeming relief of many, the Buffalo Chip announced their Bieber Fever was merely an April Fools joke. The responses to the prank were epic.

AAA
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Twist the Throttle: South Dakota Speed Limit Raised on Interstate Highways

If you’ve ever traveled on I-90 or I-29 through South Dakota, you’ve likely noticed the 75 mph speed limit signs and the multitude of motorists who blow right by them at a minimum of 80 mph anyway. Maybe you’re one of those speed demons in the passing lane on your way to the Sturgis Rally, or maybe you’re watching license plates cruise on by you. Either way you’ll want to listen up, because an amendment to South Dakota Senate Bill 1 passed Tuesday, effectively changing the speed limit on the state’s two interstate highways.
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Sneak Peek – The Must-Have Bike of 2015

There’s something about riding a motorcycle that’s fundamentally badass. That’s why if you don’t own one, you want one, and if you do, you always want another. And just when you think you’ve got the baddest bike around, you see one so cool that your mind simply won’t rest until you’re swinging your leg over the seat. This year that bike comes to us straight from Victory and Cory Ness of Arlen Ness Enterprises by way of the Buffalo Chip’s Sturgis Rider® Sweepstakes, which means that 2015’s coolest bike and its matching Epiphone guitar could actually be yours if you register to win them.
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Hidden Gems of the Black Hills

The Black Hills of South Dakota is an area rich in minerals and mining history, but for those of you who head for the Hills each year for the Sturgis Rally, there lies another series of hidden treasures—interesting places a little off the beaten path, ones you would’ve stopped at had you known they were there. These Black Hills attractions exemplify the life, fun and culture of the area, and because they are world class in their own right, we have gathered a few we think are worth a stop. So without further ado, here are 10 hidden gems of the Black Hills courtesy of the Sturgis Buffalo Chip’s Rider Friendly Business Program.
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Crazy Al’s Helmets