Sponsorship Opportunities

Unrivaled Access to Motorcycle Consumers

The Sturgis Buffalo Chip® drives brand performance and profitability for its clients by combining the most effective event and experiential marketing solutions to reach consumers. This ensures clients consistently meet their business objectives and receive meaningful ROI before, during and after the event. The Chip’s integrated programs take the guesswork and hassle out of marketing, advertising and promoting during the Rally by providing a single-source, fully-integrated solution that reaches the greatest numbers of qualified consumers for your company’s media dollar.  

Improve the targeting, performance and impact of your marketing by creating an unforgettable brand experience at the Largest Music Festival in Motorcycling™!   

Contact Lon Nordbye for sponsorship information and opportunities today!

Lon Nordbye
Director of Corporate Partnerships
Phone: (605) 347-9000
Email: lon [at] buffalochip.com

“With over 1.2 billion audience impressions and the most passionate fans onsite, the Sturgis Buffalo Chip serves as the focal point for our entire marketing and promotion of the Budweiser brand during rally.” – Anheuser-Busch, Inc.  


“The Sturgis Buffalo Chip has become one of the top events for the Epiphone brand and it gets bigger and better every year.  The Chip attracts fans from all over the world and our brand and products count on the festival to connect with longtime fans and make new ones.” – Epiphone Guitars


“Our sponsorship once again provided the best possible bang for our buck in Sturgis. The Buffalo Chip’s professional staff worked with us before, during and after the event on an integrated activation program that delivered huge results. The Chip continues to be our best opportunity to reach the most passionate and loyal motorcycle consumers at one time, in one place.” - GEICO Motorcycle


“The Sturgis Buffalo Chip is a one of a kind experience. Adventurous and non-conformist, this non-stop party fits the Jagermeister brand image perfectly. Through use of our POS, Tap Machines at the bars and the renowned Jägerettes, Jägermeister was well-represented at the most iconic venue for music and motorcycles in existence.” - Sidney-Frank Importing Company


“The Sturgis Buffalo Chip provides more value, exposure and overall return on investment than any other event/venue of its kind.” - Renewable Fuels Association


“Once again the Victory and Buffalo Chip relationship has proven to be one of the most valuable to our brand. Victory Motorcycles just came off of the biggest and best Rally we have ever had, and the Buffalo Chip sponsorship team stood by us the whole time with the committed sense of partnership that makes it easy to do business.” – Victory Motorcycles