Sturgis Buffalo Chip Sponsorship Opportunities

Unrivaled Access to Motorcycle Consumers

The Sturgis Buffalo Chip® drives brand performance and profitability for its clients by combining the most effective event and experiential marketing solutions to reach Rally attendees. This ensures clients consistently meet business objectives and receive meaningful ROI before, during and after the event.

The Chip’s integrated programs take the guesswork and hassle out of marketing, advertising and promoting during the Rally by providing a single-source, fully-integrated solution that reaches the greatest numbers of qualified consumers for your company’s media dollar.   

Improve the targeting, performance and impact of your marketing by creating an unforgettable brand experience at the Largest Music Festival in Motorcycling®!  

Contact Lon Nordbye for sponsorship information and opportunities today!

Lon Nordbye
Director of Corporate Partnerships
Phone: (605) 347-9000

Our sponsorship once again provided the best possible bang for our buck in Sturgis. The Buffalo Chip’s professional staff worked with us before, during and after the event on an integrated activation program that delivered huge results. The Chip continues to be our best opportunity to reach the most passionate and loyal motorcycle consumers at one time, in one place.”

– GEICO Motorcycle
   Sturgis Buffalo Chip Presenting Sponsor


With over 1.2 billion audience impressions and the most passionate fans onsite, the Sturgis Buffalo Chip serves as the focal point for our entire marketing and promotion of the Budweiser brand during rally.”

– Anheuser-Busch, Inc. 


Kuryakyn and the Sturgis Buffalo Chip share very similar values. At the core of each brand is an intense passion to ensure our customers are presented with the best experience possible. That's what makes a partnership with the Buffalo chip so exciting. Every year brings something new.  New challenges.  New ideas and new opportunities to connect. Collaborating and building off past successes while simultaneously incorporating new ideas guarantees maximum brand awareness to our core customers."

– Kuryakyn


The Sturgis Buffalo Chip exceeds expectations year over year. They continue to innovate and keep Red Bull top of mind through tactics ­­­that drive both trial and awareness. Through utilizing Red Bull POS, Coolers, as well as the MXT, Red Bull is well-represented at the Iconic Venue. Between on site and partnering at retail The Buffalo Chip goes above and beyond.”

– Red Bull


The Sturgis Buffalo Chip provides more value, exposure and overall return on investment than any other event/venue of its kind.”

– Renewable Fuels Association


Our partnership with the Buffalo Chip gets stronger and stronger each year driven by a shared passion of riding and results. They're not only partners, but have become friends of the brand committed to driving new and legendary experiences like the Buffalo Chip Hooligan Races in 2016 and adding the newest stop in the American Flat Track Series in 2017.  We're looking forward to what 2018 and beyond brings, and have no doubt that their team will have their hand on the throttle to make big things happen."

– Indian Motorcycle