Buffalo Chip News

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The BH&B Association’s Pioneer Award and Special Achievement Award honor the Sturgis Buffalo Chip and Rod Woodruff for greatly influencing the Black Hills visitor industry and impacting the region's tourism economy.

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Sturgis, S.D. (November 12, 2021): Through the generosity of motorcyclists around the country, Sturgis Buffalo Chip charity events raised a record amount of over $477,000 for charities benefitting children, veterans and the local community during the 81st Sturgis Motorcycle Rally.

“Having nearly half a million dollars raised with the help of people coming to our 40th anniversary celebration is heartwarming and humbling,” said Rod Woodruff, CEO of the Sturgis Buffalo Chip. “Buffalo Chip charity events are designed to offer people the opportunity to give to worthy causes while providing them a memorable and fun experience they can tell their friends about. The motorcycle community never disappoints, but this year we were blown away by the turnout and by the generosity of those attending the events.”

The Buffalo Chip 2021 charity events included the Legends Ride®, Biker Belles® Celebration, Rusty Wallace Ride, Freedom Celebration, Legends Lunch, Flying Piston Builders Breakfast, the Annual Buffalo Chip Golf Tournament and the fundraising efforts of BuffaloChipCharity.com. Local and national charities received these contributions following the 81st rally. Memorable moments from the 2021 events included South Dakota Governor Kristi Noem riding her horse Ice Man onto the Outlaw Square stage at the Legends Ride, the CEO of Strider Bikes Ryan McFarland placing the $90k winning bid on the Rusty Wallace Ride auction bike, and Karen Davidson of Harley-Davidson receiving the inaugural Nancy Davidson Ambassador Award at the Biker Belles Celebration for guiding, building and leading the motorcycle industry.

Causes that benefitted in 2021 include: Special Olympics South Dakota – Rapid City Flame, Sturgis Motorcycle Museum and Hall Of Fame, Treasured Lives, The NASCAR Foundation, Helping with Horsepower, All Kids Bike, Special Operations Wounded Warriors with help of Baden K9, Americas Mighty Warriors, Shriners Transportation Fund and Motorcycle Missions.

Memorable and worthwhile charity events are just part of what the Sturgis Buffalo Chip has in store again for 2022. Guests will have the opportunity to experience exciting events, including performances from the world’s top entertainers, legendary rides, powerful freedom celebrations, top-tier bike shows, heart-pounding stunts, white-knuckle racing events and so much more. All events are outdoors in an open environment for the safest experience possible. Entertainment is free with camping. A full list of Sturgis Buffalo Chip events is available at BuffaloChip.com/EVENTS. The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Sturgis.com Official Sturgis Rally Registration Program.

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About the Sturgis Buffalo Chip

The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration Program. More details are available at BuffaloChip.com

Further Inquiries:

Cody Ertman

cody.ertman@buffalochip.com

605-347-9000

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