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Against All Odds: An Insider’s Look at the 2020 Sturgis Motorcycle Rally

PUBLISHED ON TUESDAY, SEPTEMBER 1, 2020

When news broke in early August that hundreds of thousands of bikers were heading to the 80th annual Sturgis Motorcycle Rally, living rooms across the nation lit up with theories of what this event would look like amidst the COVID-19 pandemic.

Journalists from every imaginable outlet flocked to the area, pointing their cameras at biker destinations across the Black Hills in order to send a snapshot and a story to viewers at home. But truly portraying this event required more coverage than these outlets could muster.
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Meet 2020 Buffalo Chip Poster Model Mai

PUBLISHED ON THURSDAY, JULY 30, 2020

For Mai Richards, becoming the face of the Sturgis Buffalo Chip® for 2020 meant traveling down a road with some unexpected twists and turns. After entering the Buffalo Chip Poster Model Search Presented by Bud Light Seltzer in March, COVID-19 virtually caused the contest’s gears to grind to a halt. It’s safe to say no one was completely certain how things would shake out, including this first-time contestant. But when the model search was able to fire back up in June, Mai was poised and ready to show she had the beauty, brains and personality to stand out from the other 14 worthy finalists and earn the title.
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Meet the 2020 Poster Model Search Finalists

PUBLISHED ON THURSDAY, JUNE 25, 2020

COVID-19 might have stopped you from crossing paths with many beautiful women in the Black Hills this spring, but rest assured, these ladies are coming out of hiding. Over the past few months, dozens of gorgeous women have been competing to become the face of the Best Party Anywhere® in the 2020 Buffalo Chip Poster Model Search presented by Bud Light Seltzer. Thousands of you have already voted for your favorite sexy selfies from the semifinalists, and a few hundred of you were there to see KSKY announce the finalists in person at the semi-finals rounds. But now you’ve got a chance to see these women in the flesh.
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Is Sturgis Canceled?

PUBLISHED ON THURSDAY, JUNE 11, 2020

In a world where questions loom large, the answer to the question “Is Sturgis canceled?” is crystal clear. Put simply, NO.

The Sturgis Motorcycle Rally is NOT canceled, and it would never have been canceled even if City of Sturgis had voted to not participate in it on June 15, 2020.

According to a Sturgis.com press release, the reason for this lies in the fact that no one owns the Sturgis Motorcycle Rally.
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How to Do Sturgis During COVID-19

PUBLISHED ON THURSDAY, MAY 21, 2020

If you ride a motorcycle, you already know that taking risks can be pretty rewarding. For experienced riders, you’re probably also familiar with many ways to lessen that risk and keep yourself safer on the road. Right now riders heading to South Dakota’s Black Hills for the 80th annual Sturgis Motorcycle Rally are wondering how to mitigate risk and do Sturgis in the midst of the COVID-19 pandemic.
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Remembering Charlie Brechtel

PUBLISHED ON WEDNESDAY, APRIL 29, 2020

A simple handshake in 2004 was all it took to bring biker bluesman Charlie Brechtel into the lives of countless Sturgis Buffalo Chip fans. Now, nearly two decades later, a tragic accident was all it took for him to be taken away. On April 25, 2020, Charlie Brechtel was killed in a motorcycle accident near his home in Copperopolis, CA, leaving the Buffalo Chip family and the greater motorcycle community suffering an unimaginable loss.
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Woody Answers Your Recent Buffalo Chip Questions

PUBLISHED ON WEDNESDAY, APRIL 22, 2020

Tips on Camping in Sturgis at The Chip from Woody”>

Every day folks like you who are planning a trip to Sturgis ask all sorts of questions about the Buffalo Chip and plans for the upcoming rally. With an event like the Best Party Anywhere® there's a whole lot to learn, so we're taking you right to the top and getting you the low down straight from the source. Read on to get answers to some of the common (and not so common) questions you've been asking recently from Sturgis Buffalo Chip® President and Founder Rod “Woody” Woodruff.
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Surprising PPE Worn by Buffalo Chip Celebrities

PUBLISHED ON TUESDAY, APRIL 21, 2020

You wouldn’t believe it if we told you the kinds of get-ups some Buffalo Chip celebrities have been wearing lately. In a time when washing your hands, standing six feet apart and guarding toilet paper with your life have become a major part of everyone’s lives, these celebs have also added some entertaining choices for personal protective equipment to their daily wardrobe. Check out these 16 celebrities in their PPE and see two stars who refuse to wear any at all! Can you guess in advance who they are?
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8 of the Weirdest Moments in Sturgis Buffalo Chip History

PUBLISHED ON MONDAY, APRIL 20, 2020

Throwing a nine-day party every August for 39 consecutive years requires shaking things up. A willingness to try new things is vital to keeping things fresh, so having an open mind is key. While judging people is against everything The Best Party Anywhere® stands for, sometimes it’s hard not to look back at some of the events and resulting odd moments that have taken place over the years and go, “uhh… wut?!” Check out some of the weirdest moments that have ever taken place at the Best Party Anywhere and be assured that your mental health is still in good standing.
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19 Weird Songs For These Weird Times

PUBLISHED ON SUNDAY, APRIL 12, 2020

Music provides the soundtrack to our lives. From the bliss of traveling the open road on your way to the Sturgis Buffalo Chip® to the pain of being stabbed with a pencil by your significant other, there’s at least one song that perfectly captures virtually every aspect of our existence. However, “normal” has recently gone on vacation, and we’re exactly not sure when it will be returning. So in the meantime, check out this list of 18 freaky, funny and downright weird songs sure to give you a laugh during these weird times.
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