Sturgis Buffalo Chip Joins with Industry Leaders Lloyd’z Garage to Create Indian Customization and Performance Destination

(Sturgis, SD 12.10.20) The Sturgis Buffalo Chip®, the world’s largest music and motorcycle festival, is proud to announce that it has teamed up with industry leaders Tim Sutherland and Lloyd Greer to create a one-of-a-kind destination for aftermarket Indian customization and performance upgrades. The brand-new Lloyd’z Garage will make its debut for the upcoming 81st rally in August. The site of the new Lloyd’z Garage is at the Buffalo Chip’s free-access CrossRoads commercial property. The location will be a must-see destination for Indian owners during the rally and year-round, offering them a wide range of parts and accessories, and high-output performance upgrades. 

Following the finalization of the agreement, Sturgis Buffalo Chip owner and CEO Rod Woodruff shared, “Tim and Lloyd are among the most successful geniuses in the world of motorcycles.  We are proud they have chosen the Chip as the place for their satellite business.”

In addition to Lloyd’z Garage, Sutherland, Greer and The Chip will debut a new, limited-edition Sturgis Buffalo Chip signature Indian Motorcycle each year as part of this industry-leading alliance.  Each motorcycle will draw inspiration from the famed venue’s rock, rumble and rebellious attitude, making them truly one-of-a-kind, commemorative keepsakes for their buyers. 

“The Sturgis Buffalo Chip is the focal point of the rally, and we are thrilled to provide a must-visit destination for Indian motorcycle owners in the heart of the action,” said Sutherland and Greer. “We will have the opportunity to meet and interact with Indian motorcycle owners and dealers on a whole new level, plus have the opportunity to build one of the industry’s best custom motorcycles each year. It doesn’t get much better than that.”

Lloyd’z Garage will be open at the Buffalo Chip’s free-access CrossRoads at its west gate starting summer of 2021.

Rally attendees can schedule an appointment in advance at

About Lloyd’z Garage
Tim Sutherland and Lloyd Greer are the power duo behind Lloyd’z Garage and Indian Motorcycle Charlotte. Through decades of combined experience, Lloyd’z Garage has mastered the art of the custom Indian Motorcycle. With insane power from Lloyd of Lloyd’z Motor Works performance parts and the gorgeous finesse of Tim’s 1901 Customs parts and designs, their partnership created bikes that are nothing less than drool-worthy. Between Tim’s out of the world custom bike building reputation and Lloyd’z renowned performance ingenuity, Lloyd’z Garage provides their loyal customers the biggest and baddest Indians on the market.

About the Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. As the first and leading entertainment destination for the motorcycle enthusiast, it remains one of the world’s most televised and longest running independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed acres, it offers nine nights of world-class concerts, multiple stages of entertainment, races, motorcycle shows, a swimming hole, bars, food, showers, cabins, RVs, camping and more. The Chip’s entertainment is free with camping. More details are available at

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000