Mark Advent and Rod “Woody” Woodruff Join Forces to Create Unforgettable Experiences Across the U.S. and Beyond
LAS VEGAS, July 10, 2025 — The Sturgis Buffalo Chip, celebrated as the “Best Party Anywhere” for the nicest people on the planet, is gearing up for an exhilarating new chapter! Get ready to experience its authentic spirit as it expands to exciting new locations throughout the U.S. and beyond. Today, visionary developer Mark Advent, the creative mind behind Las Vegas’ iconic New York New York hotel and casino and the founder of Buffalo Chip Global, announced a landmark deal with the Sturgis Buffalo Chip, embarking on an ambitious journey to take this renowned entertainment and lifestyle institution on the road!
At the heart of this expansion is the innovative Buffalo Chip casino hotel development plan, designed to redefine fun, entertainment, recreation, and lifestyle. Advent, who is well-acquainted with Nevada, aims to debut the Chip in Southern Nevada at a site currently undergoing due diligence and planning, with deal discussions progressing positively. This fresh concept features a barn-themed casino, a luxurious 200-room hotel, and a vibrant pedestrian thoroughfare known as Sturgis Street, lined with specialty retail shops, down-home dining, and wholesome entertainment.”
This dynamic entertainment experience features Woody’s Barn, an epic live event venue; the Honky Tonk, a three-level music bar; a 10,000-seat amphitheater; Tiny Town’s collection of charming tiny homes; and Bikini Beach, the Chip’s ultimate summer oasis for sun and fun seekers. With RV parking, a mini gas station and general store, and a replica of the over-the-top Big Engine Bar, this destination will serve as a tribute to the American spirit, genuinely showcasing a fusion of originality and Americana at its finest!
Rod “Woody” Woodruff, who founded the Sturgis Buffalo Chip in 1981, has dedicated over four decades to crafting what is now a beloved American entertainment and lifestyle beacon. Conceived initially as a campground for riders attending the annual Sturgis Motorcycle Rally, the Chip has transformed into a vibrant town fueled by roaring engines, chart-topping rock, and an unwavering sense of community. With unforgettable performances from rock stars like Kid Rock, ZZ Top, Alice Cooper, Aerosmith, Mötley Crüe, and Def Leppard, the Chip has become a storied locale where memories of good times are born.
“Starting the Chip was about creating a home for people who live for the ride,” said Rod “Woody” Woodruff. “Now, with Mark and his team, we’re turning that spirit into a year-round experience that resonates in even more places.”
“It’s a dream to join forces with Woody and his family,” stated Mark Advent. “The Chip isn’t just a place – it’s an unparalleled feeling. It embodies music, motorcycles, freedom, and friends, each representing one of the four pillars on which the Chip is deeply rooted. Our plan is to develop Buffalo Chip branded destinations that will capture the same feeling of freedom and camaraderie that has been enjoyed by millions of people over the years. In doing so, we will introduce the “Best Party Anywhere” to even more people!”
In addition to the flagship casino hotel, the business plan includes the introduction of the Sturgis Buffalo Chip Roadhouse—a spirited collection of potential spinout restaurants and bars designed to bring the same ethos, character, and energy to towns and cities across America. “For our guests, the Chip embodies tradition,” noted Daymon Woodruff, President of the Buffalo Chip. “It’s a reunion, a pilgrimage, a celebration of individuality. Now, we get to bottle that magic and share it with even more people in more pioneering ways than ever.”
The Chip’s passion and excellence of service forge lifelong friendships and lasting memories in a safe and inviting atmosphere of freedom. The momentum is electric, and the vision is audacious. Together, Advent and the Buffalo Chip team are crafting something unprecedented: a lifestyle-driven destination brand rooted in unapologetic fun and American originality. From the original rally grounds on the Black Hills of South Dakota to the neon-lit deserts of Nevada, the Buffalo Chip is in the saddle and ready to ride.
Stay tuned – the legend of the Chip lives on!
For more information: https://buffalochipglobal.com
About Mark Advent
Mark Advent is renowned as a “turnkey” imaginative developer, having led creative and business development, master planning, programming, financing, architecture, and design from inception for global development initiatives in gaming, leisure, entertainment, hospitality, tourism, and real estate industries including New York New York hotel and casino and the Top Gun mega attraction in association with Paramount Global.
About The Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals.
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SOURCE Buffalo Chip Global, Inc.
