Sturgis Buffalo Chip Mission and Core Values

Mission

The Buffalo Chip’s mission is to create the Best Party Anywhere. Through our passion and the excellence of our services, we will bring some of the planet’s nicest people together to forge lifelong friendships and lasting memories in a safe and inviting atmosphere of freedom. We will provide the world’s best entertainment and be recognized as the premiere destination for and leader in hospitality to the motorcycle enthusiast.

Values

Excellence
We hold ourselves to the highest standards to consistently deliver authentic, world-class, unforgettable experiences.

Innovation
As the original innovator that brought music and motorcycles together for the Sturgis Rally, we actively explore and implement new ideas to continually evolve and improve.

Integrity
Our commitment to being honest and fair builds lasting relationships with guests and partners.

Passion
Our passion and pride for what we do drive us toward creating larger-than-life outcomes.

Freedom
We respect our country’s founding fathers’ vision, celebrate our freedom, and honor those who have fought for it.

Inclusion
All are welcome.

Adventure
We cherish a life fully lived and recognize a life of adventure does not come without risk.

Ride Free, Take Risks.®