Attendees will be able to ride and rub elbows with the stars at three signature rides supporting worthwhile charities

Sturgis, SD (June 23, 2020): A growing list of Hollywood stars, racing icons, custom builders, professional athletes and industry icons will be taking part in the Sturgis Buffalo Chip’s three signature rides this August. Attendees participating in the Buffalo Chip’s Legends Ride®, Biker Belles® and Rusty Wallace Ride™ will have the unique opportunity to mingle with these celebrities to raise funds for worthy local charities. To date these Buffalo Chip charity rides have raised more than $985,000. More information on the Buffalo Chip’s signature rides, as well as links to rider registration can be found at www.buffalochip.com/EVENTS/Sturgis-Rides.

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Industry’s most prestigious motorcycle exhibit, bike shows and Arlen Ness Custom Choice Award to be presented nearly every day during Sturgis Rally at The Legendary Buffalo Chip

Sturgis, SD (June 4, 2020): Whether it’s stripped-down Sportsters, stretched big wheel baggers, FXRs, choppers or even mini bikes, the Sturgis Buffalo Chip has 2020 rally goers covered with nine custom bike shows to satisfy the tastes of every custom motorcycle fiend. Some of the biggest names in the industry will host, attend and judge these world-class bike shows. Included on that list are Cory and Zach Ness, who will be presenting a prestigious symbol of custom culture legacy at each of the shows with the brand-new Arlen Ness Custom Choice Award. All shows are free for the public to attend, and many offer winners valuable prizes and prestigious awards. More information and the official announcement video can be found at www.buffalochip.com/EVENTS/Bike-Shows.

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One lucky winner will receive the ultimate Sturgis Rally upgrade package for a truly memorable, bucket list Sturgis Rally experience

Sturgis, SD (June 3, 2020): Two dominating names of the Sturgis Motorcycle Rally are coming together with a host of powerhouse brands to give one winner a valuable package of top-quality custom parts and VIP experiences that will upgrade their ride and Sturgis experience. Black Hills Harley-Davidson and the Sturgis Buffalo Chip are partnering to ensure one person gets the ultimate, upgraded Sturgis experience this year at the 80^th Sturgis Rally. The sweepstakes is now taking entries at BlackHillsHD.com/upgrade.

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Biker Belles®, Wild Gypsy Tour™, Women and Wheels Bike Show™, Women Riders Turnout™ and Flying Piston Benefit™ events Celebrate Women in Motorcycling

Sturgis, SD (May 7, 2020): Five events geared toward women have joined the ever-growing lineup of Sturgis Buffalo Chip events slated for the 2020 Rally.  Nearly one in five riders are female, and the week of events at the Sturgis Buffalo Chip celebrating these women riders has earned it the reputation as the home for women attending the 2020 Sturgis Rally.

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[Sturgis, S.D., April 3, 2020] From bikers to boxers, a partnership between a biker-run boxing team and the world’s largest motorcycle and music festival will deliver high-impact entertainment this August during the 80th anniversary of the Sturgis Motorcycle Rally. Team Certified Promotions and the Sturgis Buffalo Chip® have teamed up to present “The Takeover” professional boxing event on Aug. 8, 2020 at the legendary Sturgis Buffalo Chip. This historic professional boxing event will feature two ABO title bouts and will be broadcast live worldwide through Adversary Sports Entertainment directly from Sturgis Buffalo Chip. The Takeover will be featured on the opening weekend of the Sturgis Rally, preceding a headlining knockout performance from rock band Shinedown.

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Hey,

Woody here again. It’s April 22, 2020. It’s the second video of the series that we told you we were gonna be doing just in order to keep you posted with what’s going on around here. And what’s going on around here is the pages of the calendar are flipping off. A lot of you guys have reservations to be here in 99 more days, and so it’s important to know kinda what’s going on.

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The Sturgis Buffalo Chip, the world’s largest music and motorcycle festival, is pleased to announce the expansion of its Buffalo Chip Garage motorcycle product retail and installation facility just in time for the 80^th Sturgis Motorcycle Rally this August.

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Sturgis, SD (February 14, 2020) Few entities and people have stood the test of time and can rightfully be called legendary like those joining the Sturgis Buffalo Chip lineup today. The Buffalo Chip’s self-proclaimed house band, Lynyrd Skynyrd, is continuing a legendary tradition by finishing off their 40-plus year career with an ultimate send-off on the Wolfman Jack Stage on Sunday, Aug. 9. This is Skynyrd’s second stop at the Chip as part of their three-year “Farewell Tour.” In keeping with the theme, 36 of the world’s most celebrated motorcycle builders have accepted Michael Lichter’s invitation to create and display a motorcycle in the style of their choosing for the Sturgis Buffalo Chip’s 2020 Motorcycles as Art exhibit titled “Heavy Mettle: Motorcycles and Art with Moxie.”

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Shirley Wetz chosen as the 2020 Ruth Ziolkowski Outstanding Hospitality & Customer Service Award winner

Sturgis, SD (January 25, 2020) – Governor Kristi Noem honored Sturgis Buffalo Chip employee Shirley Wetz with the Ruth Ziolkowski Outstanding Hospitality & Customer Service Award this week at the South Dakota Governor’s Conference on Tourism in Pierre. The annual award recognizes a member of the South Dakota tourism industry who provides remarkable service to every visitor and demonstrates an outstanding spirit of hospitality, warmth and genuine kindness. The South Dakota Department of Tourism presents this prestigious award to four individuals, one from each of the state’s four tourism regions. Wetz was the recipient chosen in 2020 from the Black Hills & Badlands region.

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Kindergarten students in Dupree, Lemmon and Faith are learning to ride bikes courtesy of the All Kids Bike program 

Sturgis, SD (December 19, 2019) – Kindergarten students in three rural western South Dakota schools will be learning to ride a bicycle in PE class thanks to a gift of 66 Strider balance bikes from the Sturgis Buffalo Chip, Flying Piston and Strider. The bikes were assembled by Buffalo Chip staff, packed into a trailer and hand delivered to elementary schools in Dupree, Lemmon and Faith, S.D. Donations made through the Buffalo Chip’s Biker Belles® and The Flying Piston made it possible for each of the schools’ Kindergarten PE programs to receive everything needed to teach children how to ride bikes. All three schools received teacher training and certification, a structured eight-lesson curriculum, a fleet of 22 Strider 14x Balance Bikes, 22 Pedal Conversion Kits, 22 fully adjustable helmets and a five-year support plan. Watch the video of the "Strider Adventure Tour" and three school presentations below.

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