The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, live on Wednesday, Aug. 11. And as the world-renowned expert in the definition of fun, the Sturgis Buffalo Chip is celebrating the announcement and Valentine’s Day by showing love with the fans through internet memes.

Sturgis, SD (Feb. 12, 2021): While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day. Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip decided to play around with fans’ hearts using the great unifier of our time – internet memes.

[Read the rest of this article...]

(Sturgis, SD 12.10.20) The Sturgis Buffalo Chip®, the world’s largest music and motorcycle festival, is proud to announce that it has teamed up with industry leaders Tim Sutherland and Lloyd Greer to create a one-of-a-kind destination for aftermarket Indian customization and performance upgrades. The brand-new Lloyd’z Garage will make its debut for the upcoming 81st rally in August. The site of the new Lloyd’z Garage is at the Buffalo Chip’s free-access CrossRoads commercial property. The location will be a must-see destination for Indian owners during the rally and year-round, offering them a wide range of parts and accessories, and high-output performance upgrades. 

[Read the rest of this article...]

Sturgis, SD (Nov. 27, 2020): Confident that open air festivals can be held responsibly and hot off the heels of a successful 2020 event, the Sturgis Buffalo Chip is blowing the gate wide open for the 81^st Anniversary of the Sturgis Rally with the largest live entertainment announcement since the pandemic began. The American Badass, Kid Rock, will take the legendary Wolfman Jack Stage at The Largest Music Festival in Motorcycling® on Sunday, Aug. 8, 2021. In addition to kicking off the campground’s festival lineup, the Buffalo Chip has partnered with two dominating names of the Sturgis Motorcycle Rally, Black Hills Harley-Davidson and Liv Hospitality, to award a once-in-a-lifetime $30,000 King of Sturgis prize package to one winner and three of their friends. The King of Sturgis™ Giveaway registration is now open at KingOfSturgis.com. The Kid Rock video announcement can be seen here www.buffalochip.com/BANDS. Entertainment is free with camping.

[Read the rest of this article...]

$1,111,363 raised for charitable causes benefitting children, veterans and the local community

Sturgis, SD (September 29, 2020): The generosity of the motorcycle community was again put on display during the 80^th Sturgis Rally as bikers from around the country helped the Buffalo Chip raise significant funds and break the $1 million charitable giving mark.

[Read the rest of this article...]

More races, stunts, contests and entertainment acts join an already stacked lineup of events at the Best Party Anywhere®

Sturgis SD (July 22, 2020): The Sturgis Buffalo Chip has added even more events for rally-goers seeking the ultimate Sturgis experience. Brand-new events along with yearly staples will be joining the impressive Buffalo Chip lineup for 2020 including white-knuckle races, exhilarating stunt shows and wild contests. The complete list of events and concerts and the official announcement video can be found at BuffaloChip.com/EVENTS.

[Read the rest of this article...]

Attendees will be able to ride and rub elbows with the stars at three signature rides supporting worthwhile charities

Sturgis, SD (June 23, 2020): A growing list of Hollywood stars, racing icons, custom builders, professional athletes and industry icons will be taking part in the Sturgis Buffalo Chip’s three signature rides this August. Attendees participating in the Buffalo Chip’s Legends Ride®, Biker Belles® and Rusty Wallace Ride™ will have the unique opportunity to mingle with these celebrities to raise funds for worthy local charities. To date these Buffalo Chip charity rides have raised more than $985,000. More information on the Buffalo Chip’s signature rides, as well as links to rider registration can be found at www.buffalochip.com/EVENTS/Sturgis-Rides.

[Read the rest of this article...]

Industry’s most prestigious motorcycle exhibit, bike shows and Arlen Ness Custom Choice Award to be presented nearly every day during Sturgis Rally at The Legendary Buffalo Chip

Sturgis, SD (June 4, 2020): Whether it’s stripped-down Sportsters, stretched big wheel baggers, FXRs, choppers or even mini bikes, the Sturgis Buffalo Chip has 2020 rally goers covered with nine custom bike shows to satisfy the tastes of every custom motorcycle fiend. Some of the biggest names in the industry will host, attend and judge these world-class bike shows. Included on that list are Cory and Zach Ness, who will be presenting a prestigious symbol of custom culture legacy at each of the shows with the brand-new Arlen Ness Custom Choice Award. All shows are free for the public to attend, and many offer winners valuable prizes and prestigious awards. More information and the official announcement video can be found at www.buffalochip.com/EVENTS/Bike-Shows.

[Read the rest of this article...]

One lucky winner will receive the ultimate Sturgis Rally upgrade package for a truly memorable, bucket list Sturgis Rally experience

Sturgis, SD (June 3, 2020): Two dominating names of the Sturgis Motorcycle Rally are coming together with a host of powerhouse brands to give one winner a valuable package of top-quality custom parts and VIP experiences that will upgrade their ride and Sturgis experience. Black Hills Harley-Davidson and the Sturgis Buffalo Chip are partnering to ensure one person gets the ultimate, upgraded Sturgis experience this year at the 80^th Sturgis Rally. The sweepstakes is now taking entries at BlackHillsHD.com/upgrade.

[Read the rest of this article...]

Biker Belles®, Wild Gypsy Tour™, Women and Wheels Bike Show™, Women Riders Turnout™ and Flying Piston Benefit™ events Celebrate Women in Motorcycling

Sturgis, SD (May 7, 2020): Five events geared toward women have joined the ever-growing lineup of Sturgis Buffalo Chip events slated for the 2020 Rally.  Nearly one in five riders are female, and the week of events at the Sturgis Buffalo Chip celebrating these women riders has earned it the reputation as the home for women attending the 2020 Sturgis Rally.

[Read the rest of this article...]

[Sturgis, S.D., April 3, 2020] From bikers to boxers, a partnership between a biker-run boxing team and the world’s largest motorcycle and music festival will deliver high-impact entertainment this August during the 80th anniversary of the Sturgis Motorcycle Rally. Team Certified Promotions and the Sturgis Buffalo Chip® have teamed up to present “The Takeover” professional boxing event on Aug. 8, 2020 at the legendary Sturgis Buffalo Chip. This historic professional boxing event will feature two ABO title bouts and will be broadcast live worldwide through Adversary Sports Entertainment directly from Sturgis Buffalo Chip. The Takeover will be featured on the opening weekend of the Sturgis Rally, preceding a headlining knockout performance from rock band Shinedown.

[Read the rest of this article...]