Sturgis, S.D. (July 22, 2021): Attendees of the Sturgis Motorcycle Rally’s premier charity event will have the chance to meet South Dakota Governor Kristi Noem when she joins the Sturgis Buffalo Chip’s Legends Ride festivities on Monday, Aug. 9 in historic Deadwood. Noem will also make an appearance in one of the Legends Ride’s most valuable auction items, the brand-new piece “True Grit” by David Uhl

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Sturgis, S.D. (July 15, 2021): The Sturgis Buffalo Chip is set to party like it’s their 40^th Anniversary with a now complete music lineup sure to bring the good times to the Sturgis Motorcycle Rally. Kid Rock, ZZ Top, Clint Black, Shinedown, Stone Temple Pilots and so many more top acts will provide the soundtrack to the Buffalo Chip’s milestone anniversary Aug. 6 – 15, 2021. New acts added to the Chip’s entertainment lineup are Matt Stell, The Cherry Bombs, Thunderosa, BC & the Big Rig, Big Skillet, BlueFrog Band and DJ Hulio. 

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Sturgis, S.D. (July 9, 2021): Known organically for years as the Home For Women in Sturgis, the Sturgis Buffalo Chip is officially declaring the Tuesday of rally week Women’s Day at the Chip. Tuesday, Aug. 10 will be a day for women riders, passengers and the friends who support them to gather and celebrate at the Sturgis Buffalo Chip. Women’s Day at the Chip features women-led components for all women in motorcycling: pilot, passenger, industry rep, aspiring riders and others. The activities will emphasize inclusivity, so all are welcome to take part in the many events and activities planned at the free-access Buffalo Chip CrossRoads that day. See the full lineup of Women’s Day at the Chip events at BuffaloChip.com/WomensDay.

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Sturgis, SD (May 13, 2021): Stock motorcycle haters will rejoice as the Sturgis Buffalo Chip has teamed up with the world’s preeminent custom motorcycle builders to host a series of prestigious motorcycle shows for the 81^st Sturgis Motorcycle Rally. The Sturgis Buffalo Chip Custom Series is comprised of nine distinct world-class bike shows that will take place during the venue’s 40^th anniversary. In addition to winning prizes like cash and parts, builders showcasing their creations will have the opportunity to compete for the top award of Custom Series King (or Queen) live on the Wolfman Jack Main Stage Friday, Aug. 13 prior to headlining entertainment from Shinedown. All bike shows are free to spectate. More information and the official announcement video can be found at BuffaloChip.com/BikeShows.

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Sturgis, SD (May 11, 2021): The Sturgis Buffalo Chip is bringing the royalty of grunge, the legends of thrash and the ultimate shredders of hard rock to its 40^th annual celebration of Music, Motorcycles and Freedom. Joining the growing lineup at the Buffalo Chip’s Sturgis Motorcycle Rally concerts for their inaugural performances are Stone Temple Pilots, Anthrax and Black Label Society.

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Sturgis, SD (April 22, 2021): The Largest Music Festival in Motorcycling® is lining up the noise with the addition of four bands with four different takes on the rock genre for the 40^th anniversary party this August. P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat are joining a booming Sturgis Motorcycle Rally lineup that already includes Kid Rock, ZZ Top and Shinedown. The Buffalo Chip's Sturgis Rally concert video announcement can be seen at BuffaloChip.com/BANDS.

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Summer Concerts Are Back! The Sturgis Buffalo Chip is bringing the Sound of Madness
to the festival’s lineup with modern rock royalty Shinedown, Friday, Aug. 13, 2021

Sturgis, SD (March 9, 2021): The Largest Music Festival in Motorcycling® just cranked
the throttle and volume to eleven with alternative metal chart-toppers Shinedown set to
rock the Sturgis Buffalo Chip’s 40th-anniversary party Friday, Aug.13. Joining Kid Rock
and ZZ Top on the nine-night festival lineup, the Jacksonville, Florida quartet will “Cut
The Cord” on fans’ daily grind on the second Friday of the Sturgis Rally. The Buffalo
Chip's Sturgis Rally concert video announcement can be seen at
BuffaloChip.com/BANDS.

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The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, live on Wednesday, Aug. 11. And as the world-renowned expert in the definition of fun, the Sturgis Buffalo Chip is celebrating the announcement and Valentine’s Day by showing love with the fans through internet memes.

Sturgis, SD (Feb. 12, 2021): While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day. Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip decided to play around with fans’ hearts using the great unifier of our time – internet memes.

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(Sturgis, SD 12.10.20) The Sturgis Buffalo Chip®, the world’s largest music and motorcycle festival, is proud to announce that it has teamed up with industry leaders Tim Sutherland and Lloyd Greer to create a one-of-a-kind destination for aftermarket Indian customization and performance upgrades. The brand-new Lloyd’z Garage will make its debut for the upcoming 81st rally in August. The site of the new Lloyd’z Garage is at the Buffalo Chip’s free-access CrossRoads commercial property. The location will be a must-see destination for Indian owners during the rally and year-round, offering them a wide range of parts and accessories, and high-output performance upgrades. 

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Sturgis, SD (Nov. 27, 2020): Confident that open air festivals can be held responsibly and hot off the heels of a successful 2020 event, the Sturgis Buffalo Chip is blowing the gate wide open for the 81^st Anniversary of the Sturgis Rally with the largest live entertainment announcement since the pandemic began. The American Badass, Kid Rock, will take the legendary Wolfman Jack Stage at The Largest Music Festival in Motorcycling® on Sunday, Aug. 8, 2021. In addition to kicking off the campground’s festival lineup, the Buffalo Chip has partnered with two dominating names of the Sturgis Motorcycle Rally, Black Hills Harley-Davidson and Liv Hospitality, to award a once-in-a-lifetime $30,000 King of Sturgis prize package to one winner and three of their friends. The King of Sturgis™ Giveaway registration is now open at KingOfSturgis.com. The Kid Rock video announcement can be seen here www.buffalochip.com/BANDS. Entertainment is free with camping.

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