Sturgis, SD (May 13, 2021): Stock motorcycle haters will rejoice as the Sturgis Buffalo Chip has teamed up with the world’s preeminent custom motorcycle builders to host a series of prestigious motorcycle shows for the 81^st Sturgis Motorcycle Rally. The Sturgis Buffalo Chip Custom Series is comprised of nine distinct world-class bike shows that will take place during the venue’s 40^th anniversary. In addition to winning prizes like cash and parts, builders showcasing their creations will have the opportunity to compete for the top award of Custom Series King (or Queen) live on the Wolfman Jack Main Stage Friday, Aug. 13 prior to headlining entertainment from Shinedown. All bike shows are free to spectate. More information and the official announcement video can be found at BuffaloChip.com/BikeShows.

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Sturgis, SD (May 11, 2021): The Sturgis Buffalo Chip is bringing the royalty of grunge, the legends of thrash and the ultimate shredders of hard rock to its 40^th annual celebration of Music, Motorcycles and Freedom. Joining the growing lineup at the Buffalo Chip’s Sturgis Motorcycle Rally concerts for their inaugural performances are Stone Temple Pilots, Anthrax and Black Label Society.

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Sturgis, SD (April 22, 2021): The Largest Music Festival in Motorcycling® is lining up the noise with the addition of four bands with four different takes on the rock genre for the 40^th anniversary party this August. P.O.D., Black Stone Cherry, From Ashes To New and Reverend Horton Heat are joining a booming Sturgis Motorcycle Rally lineup that already includes Kid Rock, ZZ Top and Shinedown. The Buffalo Chip's Sturgis Rally concert video announcement can be seen at BuffaloChip.com/BANDS.

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Summer Concerts Are Back! The Sturgis Buffalo Chip is bringing the Sound of Madness
to the festival’s lineup with modern rock royalty Shinedown, Friday, Aug. 13, 2021

Sturgis, SD (March 9, 2021): The Largest Music Festival in Motorcycling® just cranked
the throttle and volume to eleven with alternative metal chart-toppers Shinedown set to
rock the Sturgis Buffalo Chip’s 40th-anniversary party Friday, Aug.13. Joining Kid Rock
and ZZ Top on the nine-night festival lineup, the Jacksonville, Florida quartet will “Cut
The Cord” on fans’ daily grind on the second Friday of the Sturgis Rally. The Buffalo
Chip's Sturgis Rally concert video announcement can be seen at
BuffaloChip.com/BANDS.

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The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, live on Wednesday, Aug. 11. And as the world-renowned expert in the definition of fun, the Sturgis Buffalo Chip is celebrating the announcement and Valentine’s Day by showing love with the fans through internet memes.

Sturgis, SD (Feb. 12, 2021): While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day. Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip decided to play around with fans’ hearts using the great unifier of our time – internet memes.

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(Sturgis, SD 12.10.20) The Sturgis Buffalo Chip®, the world’s largest music and motorcycle festival, is proud to announce that it has teamed up with industry leaders Tim Sutherland and Lloyd Greer to create a one-of-a-kind destination for aftermarket Indian customization and performance upgrades. The brand-new Lloyd’z Garage will make its debut for the upcoming 81st rally in August. The site of the new Lloyd’z Garage is at the Buffalo Chip’s free-access CrossRoads commercial property. The location will be a must-see destination for Indian owners during the rally and year-round, offering them a wide range of parts and accessories, and high-output performance upgrades. 

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Sturgis, SD (Nov. 27, 2020): Confident that open air festivals can be held responsibly and hot off the heels of a successful 2020 event, the Sturgis Buffalo Chip is blowing the gate wide open for the 81^st Anniversary of the Sturgis Rally with the largest live entertainment announcement since the pandemic began. The American Badass, Kid Rock, will take the legendary Wolfman Jack Stage at The Largest Music Festival in Motorcycling® on Sunday, Aug. 8, 2021. In addition to kicking off the campground’s festival lineup, the Buffalo Chip has partnered with two dominating names of the Sturgis Motorcycle Rally, Black Hills Harley-Davidson and Liv Hospitality, to award a once-in-a-lifetime $30,000 King of Sturgis prize package to one winner and three of their friends. The King of Sturgis™ Giveaway registration is now open at KingOfSturgis.com. The Kid Rock video announcement can be seen here www.buffalochip.com/BANDS. Entertainment is free with camping.

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$1,111,363 raised for charitable causes benefitting children, veterans and the local community

Sturgis, SD (September 29, 2020): The generosity of the motorcycle community was again put on display during the 80^th Sturgis Rally as bikers from around the country helped the Buffalo Chip raise significant funds and break the $1 million charitable giving mark.

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More races, stunts, contests and entertainment acts join an already stacked lineup of events at the Best Party Anywhere®

Sturgis SD (July 22, 2020): The Sturgis Buffalo Chip has added even more events for rally-goers seeking the ultimate Sturgis experience. Brand-new events along with yearly staples will be joining the impressive Buffalo Chip lineup for 2020 including white-knuckle races, exhilarating stunt shows and wild contests. The complete list of events and concerts and the official announcement video can be found at BuffaloChip.com/EVENTS.

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Attendees will be able to ride and rub elbows with the stars at three signature rides supporting worthwhile charities

Sturgis, SD (June 23, 2020): A growing list of Hollywood stars, racing icons, custom builders, professional athletes and industry icons will be taking part in the Sturgis Buffalo Chip’s three signature rides this August. Attendees participating in the Buffalo Chip’s Legends Ride®, Biker Belles® and Rusty Wallace Ride™ will have the unique opportunity to mingle with these celebrities to raise funds for worthy local charities. To date these Buffalo Chip charity rides have raised more than $985,000. More information on the Buffalo Chip’s signature rides, as well as links to rider registration can be found at www.buffalochip.com/EVENTS/Sturgis-Rides.

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