Buffalo Chip News

Sturgis Buffalo Chip Rides with Tixr as Official Live Event Commerce Partner

SANTA MONICA, CA – February 2, 2023Tixr, a global experiential commerce leader, today announced a long-term partnership with the Sturgis Buffalo Chip® in South Dakota, hailed as The Largest Music Festival in Motorcycling®. As the Buffalo Chip’s exclusive commerce platform, Tixr now powers sales of all campground admission passes, VIP concert upgrades, legendary motorcycle rides, tent camping, RV camping, cabin rentals, limited-edition merchandise, and all additional amenities and services available for guests. The award-winning music and lifestyle experience, also known as The Best Party Anywhere®, returns this August 4-13, 2023 just outside Sturgis, SD. Headliners for the Sturgis Buffalo Chip, presented by Progressive Insurance, include Lynyrd Skynyrd, Styx, REO Speedwagon, Whiskey Myers, and George Thorogood and the Destroyers with more to be announced in the coming weeks.
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Country Rebel Koe Wetzel Makes Sturgis Buffalo Chip Debut August 5

Sturgis, SD (February 28, 2023): Superstar singer, songwriter, guitarist, and producer Koe Wetzel brings his unapologetically rowdy live performance to The Best Party Anywhere® Saturday, Aug. 5 during the 83rd Sturgis Rally. Koe Wetzel joins a growing lineup of artists scheduled to rock The Largest Music Festival in Motorcycling® including Lynyrd Skynyrd, Styx, REO Speedwagon, Whiskey Myers, George Thorogood & The Destroyers and more. See more at BuffaloChip.com/BANDS.
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A Buffalo Chip Tradition – Lynyrd Skynyrd Returns to Rock the Chip for Their 50th Anniversary

Sturgis, SD (January 26, 2023): The most legendary name in Southern rock and self-proclaimed Buffalo Chip house band Lynyrd Skynyrd will celebrate the 50th anniversary of their first album release with a legendary performance at the Largest Music Festival in Motorcycling® on Aug. 6 for the 83rd Sturgis Rally. Skynyrd joins a stacked lineup of artists for the 42nd annual festival including Styx, REO Speedwagon, Whiskey Myers, George Thorogood and the Destroyers and more to be announced. See the announcement video at BuffaloChip.com/BANDS.
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Sturgis Buffalo Chip® Announce Jeff D’Entremont as Vice President, Global Brand Alliances & Sponsor Relations

Sturgis, SD (January 24, 2023): The Sturgis Buffalo Chip is proud to announce the addition of Jeff D’Entremont to the full-time management roster as Vice President, Global Brand Alliances & Sponsor Relations. D’Entremont brings with him decades of experience in the powersports industry and a background that complements the staff at the legendary venue and its many sponsor relationships.
D’Entremont will expand sponsorship and co-promotion activities, as well as develop new brand alliances. His background in events management and facilitation will further serve brands and sponsors allied with The Best Party Anywhere®.
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George Thorogood and The Destroyers Join Whiskey Myers for Sturgis Buffalo Chip® Evening that is “Bad to the Bone”

Sturgis, SD (January 17, 2023): The incomparable kings of “boogie rock’n blues,” George Thorogood and the Destroyers will celebrate nearly 50 years of soul-melting rock ‘n roll with Southern rock/Americana superstars Whiskey Myers at the Largest Music Festival in Motorcycling® Wednesday, Aug. 9. George Thorogood an The Destroyers enter a growing lineup of big-name artists for the 83rd Sturgis Rally at the Chip including Styx, REO Speedwagon, Whiskey Myers and many more yet to be announced. More information and the official announcement video can be seen at BuffaloChip.com/BANDS.
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Motorcycles as Art™ Exhibit Changes Direction

Sturgis, S.D. (January 3, 2023): The Sturgis Buffalo Chip Motorcycles As Art Exhibition is changing format for its upcoming 15th anniversary as the exhibition’s curator, photographer Michael Lichter, moves into an advisory role. Following an incredible run of 14 themed exhibitions at the Sturgis Buffalo Chip, Lichter will showcase his own work at the 2023 Motorcycles As Art exhibition, leading a group of known and emerging artists and builders. Of course, Michael will be seen all around the Black Hills as he continues to document the rally, as he has done for over 40 years.

 
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Sturgis Buffalo Chip® Goes Red Dirt Country with Whiskey Myers

Sturgis, SD (December 20, 2022): The Largest Music Festival in Motorcycling® is celebrating the holiday season by giving its fans the gift of more top Sturgis Rally entertainment. Country and Americana legends Whiskey Myers will make their Sturgis Buffalo Chip debut on Aug. 9, 2023 for the 83rd Sturgis Rally. See the announcement video at BuffaloChip.com/BANDS.

“We asked our guests and followers earlier this year about who they wanted to see perform at the Chip, and red dirt country acts like Whiskey Myers were a common answer. We are thrilled to bring in such a unique and popular group for the rally crowd,” said Sturgis Buffalo Chip President Rod Woodruff. “Our diverse lineup is all about providing good times for everyone, and we can’t wait till all our friends can join us for these fun shows.”
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Harley-Davidson® and Sturgis Buffalo Chip® Biker Belles® Bring Women’s Empowerment and Mentorship to Daytona

Sturgis, S.D. (December 15, 2022): The Sturgis Buffalo Chip Biker Belles® is partnering with Harley-Davidson to bring The Morning Ride to Daytona to celebrate women riders and raise funds for worthy charities. On March 8, 2023, visitors to the 82nd annual Daytona Bike Week can join a guided ride led by Ride Captain Maggie Hicks (@themaggiehicks) and other influential women in the motorcycle industry. Reservations and donation opportunities are available at DaytonaWomensRide.com.
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Sturgis Buffalo Chip® Breaks $2 Million Charitable Giving Mark

Sturgis, SD (December 14, 2022): Nearly $400,000 made it into the hands of veterans in need, as well as charities benefiting children and the community thanks to the generosity of the motorcyclists taking part in Buffalo Chip charity events in 2022. This figure pushes the grand total the Sturgis Buffalo Chip has raised for charity during the Sturgis Rally over $2.1 million.

“We are continually blown away by our guests’ desire to give back!” said Sturgis Buffalo Chip President Rod Woodruff. “People from all over come here to let loose and have a fun vacation, and yet they still take the time and spend their hard-earned dollars to give through Buffalo Chip charity events. With the help of all our friends, we’ve raised over $2 million to help children, injured American war veterans and our local community. Just two years ago we broke the million-dollar mark, and now we’re over two million. We are so blessed to be part of the giving spirit of the motorcycle community.”
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Sturgis Buffalo Chip® Celebrates Their First 2023 Sturgis Rally Concerts, Styx and REO Speedwagon, in Unconventional Black Friday Promotion

Sturgis, SD (November 25, 2022): The Largest Music Festival in Motorcycling® is
going big on Black Friday by bringing in legendary rock icons Styx and REO
Speedwagon for an incredible show on Aug. 8 during the 83 rd Sturgis Rally. This is the
first Sturgis Rally Buffalo Chip concert announcement for the nine-day festival held Aug.
4 – 13, 2023. In celebration of this announcement, the Chip is giving anyone who
makes a reservation between Black Friday (11/25) and Cyber Monday (11/28) the
option to receive a personalized video shoutout from a Buffalo Chip personality of their
choice.
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2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000