Moto-Journalist Felicia Morgan to Grab the Reins of Buffalo Chip’s “Sturgis Rider® Daily”

Morgan is ready to take on the role of editor of the popular daily newspaper published during the Sturgis Motorcycle Rally.

Sturgis, SD (June 14, 2019) – Long-time journalist and motorcycle aficionado Felicia Morgan has signed on to lead in the creation of the annual “Sturgis Rider Daily” publication. The daily rally print publication produced by the Sturgis Buffalo Chip in partnership with the Rapid City Journal is entering its sixth year of production. Founding editor Marilyn Stemp will remain on board in an advisory role.

The Sturgis Rider Daily offers up-to-date information on Sturgis Motorcycle Rally happenings, Buffalo Chip concerts, races, bike shows and events, as well as advice for rally goers. Copies of the special newspaper are delivered each morning Saturday to Friday to convenient locations throughout the Black Hills and are available at the Buffalo Chip’s Sturgis Rally Information CenterTM at the free-access CrossRoads. 

“We are very happy to welcome Felicia as the editor of the “Sturgis Rider Daily’,” said Rod Woodruff, Sturgis Buffalo Chip President. “Her extensive journalism experience and first-hand knowledge of the industry as a die-hard motorcycle rider make her the perfect choice to lead efforts to produce a first-class publication full of useful information for people attending the rally.” 

Morgan has been an avid motorcyclist for many years and has been riding a motorcycle exclusively since 2005. She attends nearly every biker-related event in America, and her work has appeared in numerous magazines including Thunder Press, Easyriders, In the Wind, Wrench, Biker, V-Twin, American Iron, Road Iron, Cycle Source, and Wide Open, as well as several motorcycle-related books. She is a pivotal staffer and chronicler of the Motorcycle Cannonball Cross-country biennial vintage motorcycle odyssey, and in 2010 she photographed the entire 2,392-mile marathon from the side-hack of a 1956 Panhead.

The Sturgis Rider Daily will be available each morning Saturday, Aug. 3 through Friday, Aug. 9 at no charge. 

The Buffalo Chip’s motorcycle and music festival will open with a pre-rally party July 29 – Aug. 1, 2019, with official festival dates running Aug. 2-11, 2019. Concerts and races are free with camping. More information and reservations are available at

High resolution photos of Felicia Morgan available here:

About the Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the Largest Music Festival in Motorcycling®. It is the world’s first and leading entertainment destination for the motorcycle enthusiast, awarded AMA Track of the Year in 2016, American Flat Track Event of the Year and South Dakota Excellence in Tourism Innovation award winner in 2017. Since 1981, the venue’s high-profile, nine-day festival, known as The Best Party Anywhere®, remains one of the world’s most televised and longest running independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed acres, it offers six stages of entertainment, a swimming hole, bars, mouth-watering food, showers, cabins, RVs, camping and more to visitors traveling from all corners of the world. The Chip’s concerts and races are free with camping. The Motorcycles as Art exhibit curated by Michael Lichter showcases the works of the world’s best bike builders. Numerous bike and stunt shows and all shopping, live music and events at the CrossRoads are free and open to the public. More details are available at


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Sturgis Buffalo Chip

2023 Sturgis Buffalo Chip

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