Calling all Girls for the Ultimate Poster Model Search

Enter the Search for a Chance to Become the Face of the Largest Music Festival in Motorcycling™ and Win a Trip to Vegas!

If you’ve always dreamt of becoming a model, the Buffalo Chip’s annual Poster Model Search is the perfect opportunity to showcase your looks and personality for a chance to score the Sturgis Rally’s most coveted modeling job. The Buffalo Chip will feature the winner of the Poster Model Search in countless advertisements, videos, magazine spreads, billboards and posters. It’s a once-in-a-lifetime experience that could easily be yours. 

The annual contest takes place at bars across the Black Hills. Budweiser presents the search, so you know that each stop will be a good time, whether you enter as a contestant or just come to watch! Receive a pass to the best concerts of the summer just for entering.

How to Enter and Win

  • Show up at one or more of the Poster Model Search stops listed below at 8:00 PM on the date shown .
    The better you look when you show up, the better your chances of progressing to the semi-finals.
  • Answer a few simple questions. Don’t worry! There usually isn’t a right or wrong answer. The judges are simply assessing the way you handle yourself on the microphone and in front of people.
  • Take a sexy selfie with a Budweiser bottle or Budweiser Bowtie can in your hand. (If you don’t have a smartphone then have a friend take a picture for you.) 
  • E-mail the photo to with your name (or whatever you want to call yourself, within the realm of decency) and use the bar at which you qualified for the subject line.
  • Wait for your selfie to show up on the Legendary Buffalo Chip Facebook page, then share it with all of your friends. The judges may consider the number of likes you have by the semi-finals, and your social network could help you become the next Sturgis Buffalo Chip Poster Model. (Not all photos will be posted. Whether a photo is posted is the sole discretion of the Sturgis Buffalo Chip.)
  • If you make it to semi-finals, you’ll compete in three categories: Biker Gear, Buffalo Chip Gear (provided by the Sturgis Buffalo Chip) and the Bikini Round.


Important Hints for Contestants

  • If you don’t win the first time you compete, try again. Several competitors have become eventual winners by competing in multiple contests.
  • The Poster Model Contest is NOT a “skin-to-win” competition. We want our representative to be sexy, not sleazy. Models who show too much do not win.
  • We want girls who know how to have a good time and encourage others to do the same. By this standard, contestants who compete while intoxicated are not considered good representatives. It’s no problem if you have an ice-cold Budweiser to take the edge off your stage fright. It is a problem if you have six.
  • The judges will be watching your demeanor onstage and off. How you interact with others will affect your chances of winning.



  • New Grand Prize/Second and Third Place Prize
    Grand Prize – Position of Sturgis Buffalo Chip Poster Model, three-day trip for two to Las Vegas with airfare and hotel accommodations, appearance fee for autograph sessions around the Black Hills prior to the Sturgis Rally, an hourly wage and tips for daily appearances at the Buffalo Chip during its Sturgis Rally festival and Sturgis Buffalo Chip branded jewelry from Black Hills Gold by Coleman.
    Second and Third Place – Sturgis Buffalo Chip branded jewelry from Black Hills Gold by Coleman and an opportunity to interview with the Managing Partner of the International Bikini Team for a position to compete on the Miss Buffalo Chip Team during the 2014 festival. (If accepted, this position includes on-site Buffalo Chip accommodations and bartending positions.)


2014 Dates and Locations to Compete or Watch Girls Compete

2/28 – Jake’s Tavern – Gillette, WY
3/01 – Dime Horse Shoe Bar – Sundance, WY
3/05 – Joe’s Place – Rapid City, SD
3/07 – Loud American Roadhouse – Sturgis, SD
3/08 – The Outpost (formerly Buck N Gator) – Rapid City, SD
3/20 – American Legion – Rapid City, 
3/21 – The Knuckle Saloon – Sturgis, SD
3/29 – Sally O’Malley’s – Rapid City, SD
4/03 -  Cheer's - Rapid City, SD
4/04 – The Vault – Hot Springs, SD
4/05 – Zbar – Spearfish, SD
4/11 -  Teddy's - Rapid City
4/19 Outlaw Saloon in Belle Fourche, SD 
4/25 – Clock Tower Lounge – Rapid City, SD
4/26 – Naked Winery – Hill City, SD
5/02 – J Bar – Rapid City, SD
5/03 – Semi-Finals – The Back Porch – Spearfish, SD
5/17 – Finals – Robbinsdale Lounge – Rapid City, SD


More dates coming soon!

2014 Sturgis Buffalo Chip Poster Model Search Photos