Biker babes compete to be the face of the premier Sturgis Rally festival

Poster Model Search Invites Girls of Sturgis and Black Hills Area to Be the Face of the Best Party Anywhere™

Show the world you’re Sizzlin’ Hot and Ready to Rock the Sturgis Rally!

If you’ve ever dreamt of becoming a model, the Buffalo Chip’s annual Poster Model Search is the perfect opportunity to show the world that you have what it takes to score the Sturgis Rally’s most coveted modeling job. Winning the search will put you in the spotlight at the 75th Sturgis Rally Anniversary celebration and get you featured in the Buffalo Chip’s advertisements, videos, magazine spreads, billboards and posters. You will reign as the 2015 Poster Model at the Buffalo Chip, meeting new people at fun events, signing posters as a rally celebrity and strutting your stuff at the industry’s hottest events. Prizes include a three day trip to Las Vegas, a professional model shoot, jewelry and more. See below for a full list of prizes. It’s a once-in-a-lifetime experience that could be yours!

This annual search takes place at bars across the Black Hills. And since Budweiser presents the search, you know each stop will be a good time, whether you enter as a contestant or just come to watch!

How to Enter and Win in 6 Easy Steps!

  1. Attend one or more of the Poster Model Search stops listed below.
    The better you look when you show up, the better your chances of advancing to the semi-finals.
  2. Answer a few simple questions.
    Don’t worry! There usually isn’t a right or wrong answer. The judges are simply assessing the way you handle yourself on the microphone and in front of people.
  3. Take a sexy selfie with a Budweiser bottle or Budweiser Bowtie can in your hand. (If you don’t have a Smartphone, have a friend take a picture for you.)
    A little note about your selfies:
    • No nudity. Please don’t send it because we can’t post it.
    • Swimsuits are okay, but no shots of you in your underwear please.
    • You may submit up to two different selfies.
    • Get ideas on how to pose by checking out the selfies at the bottom of this page.
  4. E-mail the photo to
    Include your name (or whatever you want to call yourself, within the realm of decency) in the email, and use the bar where you qualified as the subject line.
  5. Wait for your selfie to post on the Legendary Buffalo Chip Facebook page, then share it with all of your friends.
    The judges may consider the number of likes you have by the semi-finals, and your social network could help you become the next Sturgis Buffalo Chip Poster Model. (Not all photos will be posted. Whether a photo is posted is the sole discretion of the Sturgis Buffalo Chip.)
  6. Compete in the Semi-Finals.
    If you make it to semi-finals, you’ll compete in three categories: Biker Babes, Buffalo Chip Gear (provided by the Sturgis Buffalo Chip) and the Bikini Round.

5 Important Hints for Contestants

  1. If you don’t win the first time you compete, try again.
    Several competitors have become eventual winners by competing in multiple contests.
  2. The Poster Model Contest is NOT a “skin-to-win” competition.
    We want our representative to be sexy, not sleazy. Models who show too much do not win.
  3. Don’t be THAT girl.
    We want girls who know how to have a good time and can encourage others to do the same. By this standard, intoxicated contestants aren’t considered good representatives. It’s no problem if you have an ice-cold Budweiser to take the edge off your stage fright. It is a problem if you have six.
  4. Bring your A-game.
    The judges will be watching your demeanor onstage and off. How you interact with others will affect your chances of winning.
  5. Don’t delay.
    If you qualify for semi-finals, get those selfies in as soon as you can. The quicker we get them, the quicker they can go up, and the more time you have to gather likes and shares.


Grand Prize

  • 2 – Nine-day passes to the Buffalo Chip during the 2015 Sturgis Rally (Passes grant winners free access to all Buffalo Chip concerts and non-ticketed events.)
  • Reign as the Sturgis Buffalo Chip Poster Model for the 75th Anniversary of the Sturgis Rally, which includes a full day professional photo shoot for advertisements, billboards and posters.
  • Three-day trip for two to Las Vegas with airfare and hotel accommodations.
  • Appearance fee for autograph sessions around the Black Hills prior to the Sturgis Rally.
  • Hourly wage and tips for daily appearances at the Buffalo Chip during its Sturgis Rally festival.
  • Sturgis Buffalo Chip branded jewelry from Black Hills Gold by Coleman.
  • Opportunity to participate and ride in the Legends Ride® and Freedom Celebration Ride.

2nd and 3rd Place

  • Opportunity to interview with the Managing Partner of the International Bikini Team for a position to compete on the Miss Buffalo Chip Team during the 2015 festival. (If accepted, this position includes on-site Buffalo Chip accommodations and bartending positions.)
  • Sturgis Buffalo Chip branded jewelry from Black Hills Gold by Coleman.

All Participating Semi-Finalists

  • Nine-day pass to the Buffalo Chip during the 2015 Sturgis Rally. (Passes grant winners free access to all Buffalo Chip concerts and all non-ticketed events.)
  • Henry Roy Photography boudoir mini photo shoot the day of the semi-finals.

All Contestants

  • One day pass to the Buffalo Chip on the date of your choice. (Passes grant winners free access to that evening’s Buffalo Chip concerts.)

2015 Poster Model Search Stops

Fri 02/27 – Jake’s Tavern – Gillette, WY
Sat 02/28 – Dime Horse Shoe – Sundance, SD
Wed 03/04 - Joe's Place - Rapid City, SD
Fri 03/06 – False Bottom Bar – Spearfish, SD
Sat 03/07 – Teddy’s – Rapid City, SD
Fri 03/13 – Old Gringos – Deadwood, SD
Sat 03/14 – Cheers – Rapid City, SD
Fri 03/20 – Loud American Roadhouse – Sturgis, SD
Sat 03/21 – Outlaw Saloon – Belle Fourche, SD
Fri 03/27 - The Outpost - Rapid City, SD
Sat 03/28 – The Knuckle – Sturgis, SD
Thurs 04/02 – American Legion Post 22 – Rapid City, SD
Sat 04/04 – Sally O’Malley’s Pub – Rapid City, SD
Fri 04/10 – Paddy O’Neil’s – Deadwood, SD
Sat 04/11 – Zbar – Spearfish, SD
Thurs 04/16 - Clock Tower Lounge - Rapid City, SD
Fri 04/17 – J Bar – Rapid City, SD
Sat 04/18 – The Hot Springs Vault – Hot Springs, SD
Thurs 04/23 - 445 Martini Lounge - Rapid City, SD
Sat 04/25 – Semi Finals – Back Porch – Spearfish, SD
Sat 05/02 – Finals – Robbinsdale Lounge – Rapid City, SD

More dates coming soon!
Some date and locations may change. Check back each week for up to date information.

“The best part about being the Poster Model was the people that I met that are now my friends.” – Jessica, Buffalo Chip Poster Model 2007, 2008

“Everyone was awesome there. I was treated really well.” – Jennifer, Buffalo Chip Poster Model 2005

“If you’re thinking about entering the contest, I highly recommend it. It’s a wonderful experience. And if you’re concerned about being safe and comfortable, there’s always people around that are taking great care of you. As soon as you have an opportunity to meet those people, you’ll feel like part of the family.” – Layla King, Buffalo Chip Poster Model 1996, 1997

Get up close and personal with Last Year’s Poster Model contestants in the Sturgis Rider® News Blog…

LEAKED! 10 Sexy Shots from the 2014 Poster Model Shoot
12 Poster Model Finalists Bare It All