Buffalo Chip News

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ATTENTION ATTENTION: Shinedown is Coming to The Best Party Anywhere®

Summer Concerts Are Back! The Sturgis Buffalo Chip is bringing the Sound of Madness
to the festival’s lineup with modern rock royalty Shinedown, Friday, Aug. 13, 2021

Sturgis, SD (March 9, 2021): The Largest Music Festival in Motorcycling® just cranked
the throttle and volume to eleven with alternative metal chart-toppers Shinedown set to
rock the Sturgis Buffalo Chip’s 40th-anniversary party Friday, Aug.13. Joining Kid Rock
and ZZ Top on the nine-night festival lineup, the Jacksonville, Florida quartet will “Cut
The Cord” on fans’ daily grind on the second Friday of the Sturgis Rally. The Buffalo
Chip's Sturgis Rally concert video announcement can be seen at
BuffaloChip.com/BANDS.

“Fans deserve the best party we can throw for our 40 th anniversary,” said Rod Woodruff,
CEO of the Sturgis Buffalo Chip. “Shinedown has been dominating rock for about 20
years now with hit after hit after hit. It’s going to be one amazing show and an incredible
part of this milestone anniversary.”

Attendees will be stunned by intense performances from the band’s constantly growing
catalog of hits, including fourteen no. 1’s such as “Monsters,” “Get Up,” “Devil,” “How
Did You Love,” “State Of My Head,” “Cut the Cord,” and many more. The strength of
these tunes has propelled Shinedown’s total album sales to over 10 million copies
worldwide, a number that keeps growing alongside a volume of singles dropping from
their latest album release, “ATTENTION ATTENTION.”

Performances by top entertainers like Kid Rock, ZZ Top and Shinedown are just a part
of what the Sturgis Buffalo Chip has in store for their 40 th Anniversary in 2021. Visitors

will have the opportunity to experience countless events, including legendary rides,
powerful freedom celebrations, top-tier bike shows, white-knuckle racing events, and so
much more. Entertainment is free with camping. More announcements are coming
soon. A full list of Sturgis Buffalo Chip events is available at
www.buffalochip.com/EVENTS.

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About The Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle
experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party
Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its
establishment in 1981. Every August, the Buffalo Chip brings together the world’s
largest gathering of music and motorcycle fans, with visitors from all 50 states and over
20 countries. As the first and leading entertainment destination for the motorcycle
enthusiast, it remains one of the world’s most televised and longest-running
independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed
acres, it offers nine nights of world-class concerts, multiple entertainment stages, races,
motorcycle shows, a swimming hole, bars, food, showers, cabins, RVs, camping and
more. The Chip's entertainment is free with camping. More details are available at
BuffaloChip.com.
Further Inquiries:
Cody Ertman
cody.ertman@buffalochip.com
605-347-9000

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