Gimme All Your Lovin’ and a ZZ Top Announcement, Too!

The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, live on Wednesday, Aug. 11. And as the world-renowned expert in the definition of fun, the Sturgis Buffalo Chip is celebrating the announcement and Valentine’s Day by showing love with the fans through internet memes.

Sturgis, SD (Feb. 12, 2021): While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day. Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip decided to play around with fans’ hearts using the great unifier of our time – internet memes. Drawing inspiration from ZZ Top’s hit “Gimme All Your Lovin’,” the Chip is connecting fans with the band through composite photos, gifs, and videos depicting them giving each other all their lovin’ and their hugs and kisses too. Visit the Sturgis Buffalo Chip’s social media channels to enjoy a few smiles and hilarious alternate universe fan experiences with ZZ Top. ZZ Top performs Aug. 11, 2021, at the Sturgis Buffalo Chip. Those who want to get in on the fun and preview the party that awaits can do so at

“The news of ZZ Top coming for the 40th anniversary to perform on the same bill as Kid Rock is about the best Valentine’s present we could think of for the rally crowd,” said Rod Woodruff, CEO of the Sturgis Buffalo Chip. “ZZ Top makes music for the fun-lovin’ biker, so we’re going to take a page out of ZZ’s playbook and just have some fun announcing them.”

Why is humor and having a good time so important? The Sturgis Buffalo Chip Resident Fun Expert explains:

“This ZZ Top announcement provides hope that the world of outdoor music festivals and real human connection has a bright future,” said Daymon Woodruff of the Sturgis Buffalo Chip. “Turn off the news. Turn up the ZZ Top and Kid Rock. There is enough bad news going on in the world. We’ll stick to what we do best – having a good time.”


Performances by top entertainers like ZZ Top and Kid Rock are just a piece of what the Sturgis Buffalo Chip has in store for their 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events, and so much more. Entertainment is free with camping. More announcements are coming soon. See all events at


About The Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. As the first and leading entertainment destination for the motorcycle enthusiast, it remains one of the world’s most televised and longest-running independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed acres, it offers nine nights of world-class concerts, multiple entertainment stages, races, motorcycle shows, a swimming hole, bars, food, showers, cabins, RVs, camping and more. The Chip’s entertainment is free with camping. More details are available at

Further Inquiries:
Cody Ertman
[email protected]

2023 Sturgis Buffalo Chip

Pre-Rally Party Jul. 31–Aug. 3
Concerts Aug. 4–Aug. 13

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000