Some of Hollywood’s brightest stars and motorcycling’s top industry leaders will hit the road with riders at the 2017 Legends Ride presented by GEICO Motorcycle, and meet and mingle with a select few at a special lunch.  

Sturgis, SD (June 20, 2017) – Some of Hollywood’s biggest stars will be joining the Buffalo Chip’s milestone 10^th Anniversary 2017 Legends Ride and entertaining guests at the Legends Lunch in Deadwood, S.D. on Monday, Aug. 7, making the events two of the hottest tickets of the rally. In addition to having long been known as the place to catch celebrities as they mingle with riders, this signature Buffalo Chip charity event also generates significant funds with 100 percent of rider fees donated to South Dakota Special Olympics and the Sturgis Motorcycle Museum.

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Adrenaline pumping, Baja-style racing taking over the Sturgis Buffalo Chip PowerSports Complex^®June 9 and 10.

Buffalo Chip, SD (June 7, 2017) – The dirt will fly when the Baja-style, Yellowstone Off-Road Races kick off the 2017 season on the award-winning track at the Sturgis Buffalo Chip PowerSports Complex on June 9 and 10. Race enthusiasts are in for some exciting live racing action, camping under a starry sky and live music at the Buffalo Chip. The race, dubbed the “Buffalo Chip 100,” is one of four in the Yellowstone’s “Wild West Off-Road Series.”

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The Best Party Anywhere!^® will kick off with some hell-raising grooves and monstrous vocals.

Sturgis, SD (June 6, 2017) The two heavy metal bands chosen to open the Wolfman Jack Stage at the Sturgis Buffalo Chip^® on Friday, Aug. 4 have reputations for presenting shows burning with fiery musical adrenaline. Trapt, an alternative metal band with a heavy hit and seven albums on their resume, will open for Drowning Pool, a platinum-plus band that promises to deliver some aggressive heavy rock. The performances will ignite fans looking to kick off the rally with a blazing-hot concert. See the band announcement video and find more info by visiting www.BuffaloChip.com/BANDS.

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Respecting the sacrifice many have made for our country in the name of freedom and democracy is the very foundation of the Freedom Celebration.

Buffalo Chip, SD (June 1, 2017) – A tradition that began over 25 years ago will continue in 2017 as the Sturgis Buffalo Chip® again sets aside a day to honor all those who have served and sacrificed to protect American lives and freedom. The 26^th annual Freedom Celebration presented by Black Rifle Coffee Company will take place on Thursday, Aug. 10 and include a full day of riding and events that includes a celebration on its main stage recognizing a few worthy warriors with the Bob Hanson Distinguished Service Award. These same courageous veterans have committed to making presentations and imparting personal accounts of patriotism to those who attend. The celebration will culminate with performances by George Thorogood and Blink-182. More information can be found at BuffaloChip.com/FreedomCelebration

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The BMW K 1600 B “Bagger” will make its demo debut and a lasting impression at the 2017 rally.

Sturgis, SD (May 25, 2017) – For the first time ever, BMW Motorrad USA is offering free demo rides on its soon-to-be-released K 1600 B “Bagger,” and the company has chosen the Sturgis Buffalo Chip^® as the place to do it. Ten of the highly anticipated new bikes will be shipped to the Buffalo Chip for the exclusive demo ride opportunity, along with a full stable of new innovative BMW motorcycle models. BMW Motorrad representatives will be on hand at the Buffalo Chip’s free-access CrossRoads to show off all of the new bikes and assist with demo rides Friday, Aug. 4 through Saturday, Aug. 11.

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Builders, bikes and customs enthusiasts roll into the “Bike Show Capital of the World” for a solid week of shows.

Sturgis, SD (May 23, 2017) – Flashy chrome, crazy customization, new-tech engineering and old-school horsepower will all be on display at the Sturgis Buffalo Chip^® in August when seven distinct bike shows make the venue the “Bike Show Capital of the World.” The motorcycle shows, scheduled to take place Saturday, Aug. 5 - Friday, Aug. 11, will feature the most eye-popping machines at the rally. Participants in most shows have the opportunity to win prizes ranging from cold, hard cash and custom trophies to a full feature in a national magazine. The bike shows, all slated to present various makes, models and customs, are open and free for public viewing. Find more information at www.BuffaloChip.com/EVENTS/Bike-Shows

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First-time shooters and experts are invited to come and learn to shoot suppressed firearms in a safe and fun environment.

STURGIS, SD – May 18, 2017 –  Visitors to the Sturgis Buffalo Chip^® this August will be offered the opportunity to shoot some impressive firearms, all sporting SilencerCo suppressors. The Quiet Riot event is open and free to the public but shooters are encouraged to register for an appointment as space is limited and the two-day event is expected to fill quickly. The Quiet Riot will take place Sunday, Aug. 6 and Monday, Aug. 7 at the Buffalo Chip’s shooting range near the east gate. Anyone interested may sign up for a shooting time at http://www.buffalochip.com/EVENTS/SilencerCo-Gun-Shoot

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Two of the most influential and memorable 80s bands of rock are bringing their list of hits to the Chip.

Sturgis, SD (May 9, 2017) Two of the bands that helped shaped ‘80s Sunset Strip-era rock ‘n’ roll and became part of the foundation of that genre’s transformation, will be leading the party at the Sturgis Buffalo Chip on Saturday, Aug. 5. RATT, whose signature sound made them one of the most popular rock acts of the time and helped pioneer Hollwood’s legendary hard rock sound and scene will be sharing the stage with Night Ranger, a band that has significantly impacted popular culture and produced some of the most powerful songs of the decade. To see the Buffalo Chip’s official ‘80s-themed band announcement video and find more info, visit www.BuffaloChip.com/BANDS.

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A new generation is shaping the industry, and they are ready to show what they can do.

Sturgis, SD (May 4, 2017) An incredible group of young builders and artists who have been inspired by the iron stylings of previous generations will be creating new works that reflect the attitude and attributes of the present in the Buffalo Chip’s 2017 Motorcycles as Art exhibit, “Old Iron/Young Blood; Motorcycles and the Next-Gen,” curated by famed motorcycle photographer Michael Lichter. Forty builders under 36 years of age have accepted the challenge to build a custom masterpiece especially for this exhibit, each of which will be displayed atop elevated pedestals and lit with theater lights to better give guests an open view from every angle. The exhibition is free to the public and open in the Buffalo Chip’s Event Center 10 a.m. to 8 p.m., Saturday, Aug. 5 through Friday, Aug. 11. More information can be found at MotorcyclesAsArt.com.

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The Buffalo Chip’s Biker Belles tradition of honoring women in motorcycling continues with special guests, new features and old friends.

Buffalo Chip, SD (May 2, 2017) – An inclusive opportunity to celebrate women in motorcycling and connect with those who are shaping the industry, driving change and breaking long-held traditions will take place Tuesday, Aug. 8 during the Buffalo Chip’s ninth annual Biker Belles celebration. This charity event opens with The Morning Ride™ that leads participants on a beautiful journey from the Buffalo Chip’s CrossRoads to the Lodge at Deadwood. Here participants will experience the Comfort Zone by Team Diva, a catered lunch and an inspiring symposium. The theme “My Motorcycle Life” will open the path to discussions surrounding the role motorcycling plays in the lives of women and those who love and serve them. Panelists and special guests announced to date include Open Road Girl’s Malinda Johnson and Sturgis Rider Daily and Iron Trader News Editor and Publisher Marilyn Stemp.

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