Respecting the sacrifice many have made for our country in the name of freedom and democracy is the very foundation of the Freedom Celebration.

Buffalo Chip, SD (June 1, 2017) – A tradition that began over 25 years ago will continue in 2017 as the Sturgis Buffalo Chip® again sets aside a day to honor all those who have served and sacrificed to protect American lives and freedom. The 26^th annual Freedom Celebration presented by Black Rifle Coffee Company will take place on Thursday, Aug. 10 and include a full day of riding and events that includes a celebration on its main stage recognizing a few worthy warriors with the Bob Hanson Distinguished Service Award. These same courageous veterans have committed to making presentations and imparting personal accounts of patriotism to those who attend. The celebration will culminate with performances by George Thorogood and Blink-182. More information can be found at BuffaloChip.com/FreedomCelebration

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The BMW K 1600 B “Bagger” will make its demo debut and a lasting impression at the 2017 rally.

Sturgis, SD (May 25, 2017) – For the first time ever, BMW Motorrad USA is offering free demo rides on its soon-to-be-released K 1600 B “Bagger,” and the company has chosen the Sturgis Buffalo Chip^® as the place to do it. Ten of the highly anticipated new bikes will be shipped to the Buffalo Chip for the exclusive demo ride opportunity, along with a full stable of new innovative BMW motorcycle models. BMW Motorrad representatives will be on hand at the Buffalo Chip’s free-access CrossRoads to show off all of the new bikes and assist with demo rides Friday, Aug. 4 through Saturday, Aug. 11.

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Builders, bikes and customs enthusiasts roll into the “Bike Show Capital of the World” for a solid week of shows.

Sturgis, SD (May 23, 2017) – Flashy chrome, crazy customization, new-tech engineering and old-school horsepower will all be on display at the Sturgis Buffalo Chip^® in August when seven distinct bike shows make the venue the “Bike Show Capital of the World.” The motorcycle shows, scheduled to take place Saturday, Aug. 5 - Friday, Aug. 11, will feature the most eye-popping machines at the rally. Participants in most shows have the opportunity to win prizes ranging from cold, hard cash and custom trophies to a full feature in a national magazine. The bike shows, all slated to present various makes, models and customs, are open and free for public viewing. Find more information at www.BuffaloChip.com/EVENTS/Bike-Shows

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First-time shooters and experts are invited to come and learn to shoot suppressed firearms in a safe and fun environment.

STURGIS, SD – May 18, 2017 –  Visitors to the Sturgis Buffalo Chip^® this August will be offered the opportunity to shoot some impressive firearms, all sporting SilencerCo suppressors. The Quiet Riot event is open and free to the public but shooters are encouraged to register for an appointment as space is limited and the two-day event is expected to fill quickly. The Quiet Riot will take place Sunday, Aug. 6 and Monday, Aug. 7 at the Buffalo Chip’s shooting range near the east gate. Anyone interested may sign up for a shooting time at http://www.buffalochip.com/EVENTS/SilencerCo-Gun-Shoot

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Two of the most influential and memorable 80s bands of rock are bringing their list of hits to the Chip.

Sturgis, SD (May 9, 2017) Two of the bands that helped shaped ‘80s Sunset Strip-era rock ‘n’ roll and became part of the foundation of that genre’s transformation, will be leading the party at the Sturgis Buffalo Chip on Saturday, Aug. 5. RATT, whose signature sound made them one of the most popular rock acts of the time and helped pioneer Hollwood’s legendary hard rock sound and scene will be sharing the stage with Night Ranger, a band that has significantly impacted popular culture and produced some of the most powerful songs of the decade. To see the Buffalo Chip’s official ‘80s-themed band announcement video and find more info, visit www.BuffaloChip.com/BANDS.

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A new generation is shaping the industry, and they are ready to show what they can do.

Sturgis, SD (May 4, 2017) An incredible group of young builders and artists who have been inspired by the iron stylings of previous generations will be creating new works that reflect the attitude and attributes of the present in the Buffalo Chip’s 2017 Motorcycles as Art exhibit, “Old Iron/Young Blood; Motorcycles and the Next-Gen,” curated by famed motorcycle photographer Michael Lichter. Forty builders under 36 years of age have accepted the challenge to build a custom masterpiece especially for this exhibit, each of which will be displayed atop elevated pedestals and lit with theater lights to better give guests an open view from every angle. The exhibition is free to the public and open in the Buffalo Chip’s Event Center 10 a.m. to 8 p.m., Saturday, Aug. 5 through Friday, Aug. 11. More information can be found at MotorcyclesAsArt.com.

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The Buffalo Chip’s Biker Belles tradition of honoring women in motorcycling continues with special guests, new features and old friends.

Buffalo Chip, SD (May 2, 2017) – An inclusive opportunity to celebrate women in motorcycling and connect with those who are shaping the industry, driving change and breaking long-held traditions will take place Tuesday, Aug. 8 during the Buffalo Chip’s ninth annual Biker Belles celebration. This charity event opens with The Morning Ride™ that leads participants on a beautiful journey from the Buffalo Chip’s CrossRoads to the Lodge at Deadwood. Here participants will experience the Comfort Zone by Team Diva, a catered lunch and an inspiring symposium. The theme “My Motorcycle Life” will open the path to discussions surrounding the role motorcycling plays in the lives of women and those who love and serve them. Panelists and special guests announced to date include Open Road Girl’s Malinda Johnson and Sturgis Rider Daily and Iron Trader News Editor and Publisher Marilyn Stemp.

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Top rockers with pockets full of hits will set the stage on fire for the Prince of Darkness on Wednesday, Aug. 9.

Sturgis, SD (April 25, 2017) What already was shaping up to be an unforgettable day at the Sturgis Buffalo Chip^® has now become the hottest ticket in town, as the venue has secured chart-topping hard rock band Pop Evil to open for Ozzy Osbourne on its main stage Aug. 9. This addition rounds out a jam-packed day of entertainment that begins in the afternoon with the thunder of hopped-up machines in the Street Drag Invitational with Crazy John followed by the adrenaline of Roland Sands Design’s Super Hooligan Races presented by Indian Motorcycle. More info at www.BuffaloChip.com/PopEvil.

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The epicenter of rally events adds multiple days of racing action at the Largest Music Festival in Motorcycling^TM.

Sturgis, SD (April 21, 2017) More adrenaline-packed racing events have this year been added to the Sturgis Buffalo Chip Moto Stampede race series at the premier action center of the rally. Six of the motorcycle and music festival’s nine days offers thrilling racing from American Flat Track and RSD Super Hooligan to street drags, Dirt Riot Off-Road, and AMA Supermoto. Audiences will have an up-close viewing experience with concert pairings they won’t find in any other venue in the world. One pass includes access to Moto Stampede races, all concerts and events held within the campground and tent camping. Passes may be purchased for each day with multi-day packages offering the best value. More info can be found here.

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Heavy metal royalty to grace fans with unforgettable performance on Wednesday, Aug. 9.

Sturgis, SD (April 11, 2017) There is only one Ozzy Osbourne, a multi-platinum recording artist, Rock and Roll Hall of Fame inductee, founding member of Black Sabbath and Ozzfest, known to worshippers worldwide as the Godfather of Heavy Metal. On Wednesday, Aug. 9 he will be astonishing fans at The Largest Music Festival in Motorcycling® on the Sturgis Buffalo Chip’s Wolfman Jack Stage. Osbourne chose to perform at the hub of the rally, the Sturgis Buffalo Chip, as one of just a handful of shows on his first solo U.S. tour in six years. See the official band announcement video by clicking here.

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