Sturgis Rider News Article Template

Title

• Concise – less than 50 characters
• Accurate
• Specific
• Exciting
• Mysterious

   

1920x1001px (72 dpi) Hero Image

200x200px (72 dpi) Thumbnail Image
 

Intro  

• 1 paragraph
• 100 word maximum
• Answers questions:
  • Why is it useful/entertaining/informative/necessary to read?
  • What will this content do for me?
    • Examples
      • “Revolutionize the way you ride by checking out these 15 insider motorcycle touring tips from staffers at the American Motorcyclist Association!”
      • “Check out these eight ways to cure a hangover so you spend your Sturgis Rally vacation succeeding, not struggling.”
      • “Make any future stops by the police go as smoothly as possible by checking out this list of dos and don’ts.”
• Briefly states what kind of content can be expected when one reads on
• Last sentence leaves reader with a cliff hanger that encourages them to click through to read more
• Includes Clickable HyperLink
   

Body

• Follows list-style format with bold headings that delineate the start of each separate idea and allow for easy skimming. (Often numbered lists)
  • Examples:
    • 22 Sturgis Events Your Mom Would’ve Warned You About
    • The Motorcycle Pre-Ride Checklist You Should Be Following
    • 15 Motorcycle Touring Tips that’ll Transform the Way You Travel
• Accompanying photos (946px X 631px@ 72 dpi) or video embed
• One sentence relative image titles and/or one paragraph cutlines provide more detailed information
   

Conclusion

• Summation of article information
• Encouragement to use and share article information
• Suggestions for places to find similar information
• CTA and targeted image with link to further information such as
  • A more comprehensive published gallery
  • Another article
     

Call for Comments

• Question related to article subject matter used to spark conversation in the comments section
• Examples:
  • “Do you have your own touring tips and tricks? Share them with other riders in the comments below!”
  • “What are some of your favorite Black Hills attractions to visit? Let us know in the comments below!”
     

About the Author

• Author headshot or company logo – 200×200 px @ 72 dpi
• “About [name of author]” or “Presented by [name of business]”
• Approximately 75 words that introduces you or your business and outlines qualifications that make you an expert in the article’s subject matter
• Include link out to author/business website