Double Take: Sturgis People Watching at its Finest

By Mary Panerio

There are a million and one reasons people flock to the annual Sturgis Motorcycle Rally. Naturally, all the beautiful bikes, scenic roads and huge concerts are high up on the list. But there’s another activity that’s a MUST for every trip, and you won’t find on a single event schedule. It’s people watching.

See, when thousands of bikers gather together in a place like the Sturgis Buffalo Chip®, you’re sure to come across things you don’t see every day. Some people will shock you. Some will make you laugh. Others will make you do a double take. Here are a few of those people from the party at the Chip in 2020.

You gotta limber up for a long day in the saddle.
Do it right, and it could win you prizes during Buffalo Chip Fan Fest.
This charming snake and his snake charmer greeted many at the Buffalo Chip CrossRoads.
What does a goat have to do to get a string of beads?
On second thought, we don’t want to know.
What a sausage fest!
Lots of folks competed to be the wiener during Sasha’s Cycles Rodeo Games at Camp Zero.
Doesn’t everyone wear their birthday suit during a bath?
Dirty bikes were no match for the Miss Buffalo Chip Bikini Bike Wash.
Sun’s out. Bums out.
Thumbs up, ladies.
Just puttin’ out the vibe.
…in the middle of an empty field…in a Speedo.
The best seat in the house.
And a lady on each arm.
Drag racing is a family affair for some.
Three generations, in this case, during the Buffalo Chip Street Drag Invitational.
Others put the “strip” in drag strip.
That’s when you don’t mind trailing behind.
That’s one way to social distance.
See more crazy COVID-19 get ups in Surprising PPE Worn By Buffalo Chip Celebrities.
We’re all mad here. You’ll fit right in.
A few of the campsites participating in the Buffalo Chip Block Party Challenge really took you down the rabbit hole.
This guy partied his glass off.
See more weirdos from Camp Zero in 2020 in Camp Zero Doesn’t Live Up to the Sturgis Name.
Two words: ROPE BURN
There really was no contest on the day miss Rosie Cheeks of the Flaunt Girls entered the Ultimate Rope Swing Contest.
Your package has arrived. Please sign.
The Homemade Mankini Contest delivered the goods (and a lot of laughs) daily at Bikini Beach.
You gotta be in it to win it.
It was hard to go home empty handed from the FXR Show & Dyna Mixer, especially for this guy.
A toast to the happy couple!
Everyone knows Buffalo Chip’s Freedom Field makes a great photo op. These two thought it would be a great place to tie the knot.


Want to see more photos of Buffalo Chip guests doing their thing? You’ll find lots more Sturgis people in the 2020 People of the Chip photo gallery.

Have you done any people watching at the Sturgis Buffalo Chip? Tell us what you’ve seen in the comments below!

Presented by the Sturgis Buffalo Chip
Known as The Best Party Anywhere®, the Sturgis Buffalo Chip believes festivals should be fun like a burn out, reenergize you like a broken rule, and romance you like someone you just met and have to take home.

This nine-day festival of concerts and motorcycle events promises to bring you exciting events like flat track races and live performances from artists like Aerosmith, Willie Nelson, Five Finger Death Punch, Kid Rock, Rob Zombie and many more.

Find out more or get passes to the Best Party Anywhere at and find out why it continues to be one of the most televised festivals in the world.