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The Party that Couldn’t Be Stopped

by | PUBLISHED ON OCT 5, 2020

Some things in life you can always count like clockwork. Every day the sun will rise. Every month your bills will come due. And every August bikers will flock to the Black Hills of South Dakota and the Sturgis Buffalo Chip.

During a year when everything became uncertain and so many plans unraveled, riders from around the country intended to stay that course no matter what. The Sturgis Motorcycle Rally couldn’t be stopped because there is no official owner of the rally. (Learn more about this controversial reality here.) Short of the National Guard posting up at the state borders, they were coming. They were free to attend. And the Sturgis Buffalo Chip had been preparing to host them.
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Camp Zero Doesn’t Live Up to the Sturgis Name

by | PUBLISHED ON OCT 5, 2020

Over its 80-year history, the Sturgis Motorcycle Rally has earned a serious reputation with bikers around the world. If you ride, you know about it. And even if you haven’t made the trip yourself, you’ve heard enough stories to picture the scene. A sea of leather. Big-name concerts. Extravagant bikes with all the bells and whistles. This is what a lot of people expect when visiting venues around Sturgis. But anyone who checked out Camp Zero in 2020 knows that it fell way short of those expectations. Here’s why…
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The Strange Will Never Change: 2020 Sturgis Buffalo Chip Lost & Found

by | PUBLISHED ON SEP 2, 2020

2020 has been a weird year to say the least. While lots of folks have struggled to adapt to a “new norm,” the Chip stuck to their guns and did what they know best– throw a big ol’ 9-day frickin’ music and motorcycle party and invite anybody who wanted to come. Even in these strange times, one thing you can count on is attendees of the Best Party Anywhere® leaving behind a bunch of weird stuff after it’s over. Check out what made its way into the Chip’s 2020 Lost and Found and take solace in the fact that some things, although strange, will never change.
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Against All Odds: An Insider’s Look at the 2020 Sturgis Motorcycle Rally

by | PUBLISHED ON SEP 1, 2020

When news broke in early August that hundreds of thousands of bikers were heading to the 80th annual Sturgis Motorcycle Rally, living rooms across the nation lit up with theories of what this event would look like amidst the COVID-19 pandemic.

Journalists from every imaginable outlet flocked to the area, pointing their cameras at biker destinations across the Black Hills in order to send a snapshot and a story to viewers at home. But truly portraying this event required more coverage than these outlets could muster.
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Meet 2020 Buffalo Chip Poster Model Mai

by | PUBLISHED ON JUL 30, 2020

For Mai Richards, becoming the face of the Sturgis Buffalo Chip® for 2020 meant traveling down a road with some unexpected twists and turns. After entering the Buffalo Chip Poster Model Search Presented by Bud Light Seltzer in March, COVID-19 virtually caused the contest’s gears to grind to a halt. It’s safe to say no one was completely certain how things would shake out, including this first-time contestant. But when the model search was able to fire back up in June, Mai was poised and ready to show she had the beauty, brains and personality to stand out from the other 14 worthy finalists and earn the title.
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Meet the 2020 Poster Model Search Finalists

by | PUBLISHED ON JUN 25, 2020

COVID-19 might have stopped you from crossing paths with many beautiful women in the Black Hills this spring, but rest assured, these ladies are coming out of hiding. Over the past few months, dozens of gorgeous women have been competing to become the face of the Best Party Anywhere® in the 2020 Buffalo Chip Poster Model Search presented by Bud Light Seltzer. Thousands of you have already voted for your favorite sexy selfies from the semifinalists, and a few hundred of you were there to see KSKY announce the finalists in person at the semi-finals rounds. But now you’ve got a chance to see these women in the flesh.
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Is Sturgis Canceled?

by | PUBLISHED ON JUN 11, 2020

In a world where questions loom large, the answer to the question “Is Sturgis canceled?” is crystal clear. Put simply, NO.

The Sturgis Motorcycle Rally is NOT canceled, and it would never have been canceled even if City of Sturgis had voted to not participate in it on June 15, 2020.

According to a Sturgis.com press release, the reason for this lies in the fact that no one owns the Sturgis Motorcycle Rally.
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How to Do Sturgis During COVID-19

by | PUBLISHED ON MAY 21, 2020

If you ride a motorcycle, you already know that taking risks can be pretty rewarding. For experienced riders, you’re probably also familiar with many ways to lessen that risk and keep yourself safer on the road. Right now riders heading to South Dakota’s Black Hills for the 80th annual Sturgis Motorcycle Rally are wondering how to mitigate risk and do Sturgis in the midst of the COVID-19 pandemic.
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Remembering Charlie Brechtel

by | PUBLISHED ON APR 29, 2020

A simple handshake in 2004 was all it took to bring biker bluesman Charlie Brechtel into the lives of countless Sturgis Buffalo Chip fans. Now, nearly two decades later, a tragic accident was all it took for him to be taken away. On April 25, 2020, Charlie Brechtel was killed in a motorcycle accident near his home in Copperopolis, CA, leaving the Buffalo Chip family and the greater motorcycle community suffering an unimaginable loss.
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Woody Answers Your Recent Buffalo Chip Questions

by | PUBLISHED ON APR 22, 2020

Tips on Camping in Sturgis at The Chip from Woody”>

Every day folks like you who are planning a trip to Sturgis ask all sorts of questions about the Buffalo Chip and plans for the upcoming rally. With an event like the Best Party Anywhere® there's a whole lot to learn, so we're taking you right to the top and getting you the low down straight from the source. Read on to get answers to some of the common (and not so common) questions you've been asking recently from Sturgis Buffalo Chip® President and Founder Rod “Woody” Woodruff.
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