Travel

Unwritten Rules of the Road Every Rider Must Know

If you’ve got a motorcycle endorsement, chances are you’ve got a grasp on the written rules of the road. But did you know there are plenty of unwritten rules that are just as important? Not following these rules won’t just make you look dumb; it could get you killed. So if you want to stay safe, make friends and earn some good biker karma, make sure you commit this list to memory.
Read more…

Four Black Hills Motorcycle Rides in One: The Boulder-Vanocker Canyon Loop

If you’ve got a couple hours to spend riding in South Dakota’s scenic Black Hills, the long list of thrilling routes available to you make it nearly impossible to narrow your choices down to just one. Luckily, there’s a loop that starts and ends right in Sturgis that combines several of the Black Hills’s best riding roads. Ride along through Boulder Canyon, Highway 385, Nemo Road and Vanocker Canyon in this exhilarating video presented by the Sturgis Rider Friendly Establishment Mobile App, and you’ll see why this route is a must ride!
Read more…

Breathe Deep the Sweet Nectar of Liberty with These 15 Crucial Freedoms

Freedom… Depending on where you live, it's a word you hear a lot. If you've lived free your entire life, it's easy to take for granted and impossible to imagine being without. It's a lot like air–you don't realize how important it is until you're not getting any. But whether you fly with the eagles or the man's holding you down, it's important to stop and smell the freedom flowers every once in awhile, to breathe deep the sweet nectar of liberty and take stock of what makes life so great. Which of these 15 crucial freedoms mean the most to you?
Read more…

Avoid Music Festival Frustration with these 12 Game Changers

When you’re at a music festival, seemingly insignificant problems like sunburns, hot tents or dead cell phones can manage to throw off your whole day. But if you plan ahead and can pick up a few handy festival gadgets, you can forget about these camping concerns for good. Check out this list of innovative products, and you might wonder how you’ve ever lived without them!
Read more…

Digging Deeper: 6 More Hidden Gems of the Black Hills

The unrivaled roads, breathtaking beauty and legendary locales found in the Black Hills of South Dakota make the area a dream destination for motorcycle enthusiasts worldwide. If you're planning a trip to the hills, it can be easy to fill up your schedule just by hitting up a few of the well-known destinations. Although these big players are certainly worth adding to your agenda, you'll find there are scores of extraordinary Black Hills attractions a bit off the beaten path. Here are seven hidden gems the Sturgis Rider® Friendly Establishment Program™ strongly recommends adding to your Black Hills vacation itinerary.
Read more…

6 Music Festivals Too Crazy to Believe

Any blissed-out fun junkie will tell you a life well lived is one spent laughing with friends, inventing dance moves with sexy strangers and discovering places where music washes over you like Niagara Falls. A good music festival will give you all this and so much more. But with hundreds (if not thousands) of new festivals popping up all over the world every year, it can be hard to figure out which ones you should check out to get the most memorable experience possible. That’s why this list of six crazy music festivals you’ll have to see to believe may just change your bucket list forever.
Read more…

State Park Proposed in Spearfish Canyon – What Does This Mean for You?

Do you have your own nature spot? A place just one scenic ride away from letting you unplug from the distractions and stress of daily life? No emails, no text messages, no social media…just the serenity that comes from absorbing the beauty of your natural surroundings. For many riders like you, Spearfish Canyon is this place, so naturally you might wonder what a newly proposed Spearfish Canyon State Park might mean for you.
Read more…

Make Way for Fort Meade Way!

June 6, 2016 Update: Road Now Open!

The decades-long effort to complete Fort Meade Way has finally come to fruition as the road officially opened on June 6, 2016. This opening date is nearly two months ahead of the original target date of July 25th. The roadway is a direct 5.6-mile shortcut from I-90 exit 37 to the front gate of the Sturgis Buffalo Chip®.
Read more…

Fuel Your Adrenaline with 32 Epic Ride Moments

If you experienced any of the rides during the Sturgis motorcycle rally this year, you got the chance to take freedom by the handlebars and explore the Black Hills on rides you hoped would never end. Although we haven’t yet found a ride that goes on forever, we can help you to relive your amazing experiences. Try to find yourself in these fantastic ride moments, and by the time you get through them, you’ll swear the fresh Black Hills wind was just blowing through your hair!
Read more…